BMW Motorrad Australia


Scientific Essay, 2010

7 Pages, Grade: 2,0

Anonymous


Abstract or Introduction

1.4 Theory - Stakeholder

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“any group or individual who can affect or is affected by the achievement of the organization’s objectives”. Sharma and Starik (2004, p. 16) maintain that “Stakeholders […] exist at different organizing levels and according to Phillips (2003, p. 13), each organization identifies different stakeholders. Phillips (2003, p. 16) argues that stakeholder theory deals with moral principals and that it is important to pay attention to “the interests and well-being of those who can assist or hinder the achievement of the organization’s objectives”.
Phillips (2003, pp. 28-29) distinguishes normative and derivative stakeholders:
Normative stakeholders are those to whom the organization has a direct moral obligation to attend to their well-being […] such as financiers, employees, customers, suppliers, and local communities. Alternatively, derivative stakeholders are those groups or individuals

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1.5 Identify stakeholders

According to the Glossary of BMW Group, the company’s stakeholders are “primarily customers, employees and shareholders and special interest groups, as well as municipalities worldwide where the BMW Group operates” (Sustainable Value Report, 2008).

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Details

Title
BMW Motorrad Australia
College
Griffith University
Grade
2,0
Year
2010
Pages
7
Catalog Number
V148487
ISBN (eBook)
9783640597321
ISBN (Book)
9783640597154
File size
412 KB
Language
English
Notes
Diese Arbeit behandelt BMW Motorrad und zwar insbesondere BMW Motorrad Australia, liefert aber auch sehr viele Informationen über die BMG Group im Allgemeinen und über die Subsidiaries in Australien. Die Arbeit geht insbesondere auf die Stakeholder von BMW ein und liefert auch Theorie in Bezug auf Stakeholder.
Keywords
Motorrad, Australia
Quote paper
Anonymous, 2010, BMW Motorrad Australia, Munich, GRIN Verlag, https://www.grin.com/document/148487

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