The Internet as a Device for Market Research


Seminar Paper, 2010

14 Pages, Grade: 1,3


Excerpt


Table of Contents

ABBREVIATIONS

1. INTRODUCTION

2. DEFINITIONS

3. THE MARKET RESEARCH PROCESS
3.1. Definition of Problem and Research Objectives
3.2. Development of a Research Plan
3.3. Collecting the Information
3.3.1. Executing the Research Plan
3.3.2. Online Communities
3.3.3. Email Surveys and Computer Aided Web Interview
3.3.4. Tracking Web Site Users
3.3.5. Online Group Discussion
3.3.6. Online Panels
3.4. Analyzing the Information
3.5. Presenting the Findings and Making the Decision

4. QUALITY ASPECTS OF ONLINE SAMPLES

5. CONCLUSION

6. BIBLIOGRAPHY

Excerpt out of 14 pages

Details

Title
The Internet as a Device for Market Research
College
AKAD University of Applied Sciences Pinneberg
Course
Market Research
Grade
1,3
Author
Year
2010
Pages
14
Catalog Number
V155475
ISBN (eBook)
9783640693870
ISBN (Book)
9783640695034
File size
624 KB
Language
English
Keywords
Marktforschung, Market Research, Internet, Computer Aided Web Interview, Online Survey
Quote paper
Dipl.Kfm, Christopher Schroeder (Author), 2010, The Internet as a Device for Market Research, Munich, GRIN Verlag, https://www.grin.com/document/155475

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