Social Networks & Social Network Analysis in Companies

An overview of the internal and external power of Social Networks


Seminar Paper, 2011

19 Pages


Excerpt


Table of Contents

List of figures

1 Introduction
1.1 Problem Statement
1.2 Objective
1.3 Procedural Method
2 The Internal Power of Social Networks
2.1 What is a Social Network?
2.2 The History of Social Network Analysis
2.3 Social Networks in Companies
2.4 Creating Energy in Organizations
2.5 Problems with Social Networks in Business Environments

3 The External Use of Social Networks
3.1 The Development of Social Network Marketing
3.2 Establishing Social Capital and Making Use of It – Social Sales
3.3 Different Types of Social Network Marketing
3.3.1 Blogging
3.3.2 Twitter and Microblogging
3.3.3 Social Networks
3.4 Measurement

4 Summary

List of References

Excerpt out of 19 pages

Details

Title
Social Networks & Social Network Analysis in Companies
Subtitle
An overview of the internal and external power of Social Networks
College
Management Center Innsbruck
Author
Year
2011
Pages
19
Catalog Number
V179564
ISBN (eBook)
9783656020417
ISBN (Book)
9783656020578
File size
697 KB
Language
English
Keywords
social, networks, network, analysis, companies
Quote paper
Markus Hoffmann (Author), 2011, Social Networks & Social Network Analysis in Companies, Munich, GRIN Verlag, https://www.grin.com/document/179564

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