Corporate social responsibility at BASF

Creating Value for Shareholders and Society


Project Report, 2011

10 Pages, Grade: 1,0


Abstract or Introduction

The most recent publication by Porter and Kramer (2011) reaffirms this theory and expands it from merely environmental concerns to overall societal concerns, in addressing economic growth in the framework of the creation of shared value. Beyond the emphasis on the elimination of inefficiencies in production processes as described in Green and Competitive, Porter and Kramer assess that shared value is created by reconceiving products and markets, redefining productivity in the value
chain, and building supportive industry clusters at the company’s locations.
In the following section we will scrutinize the efforts undertaken by the chemical giant BASF with regard to its Corporate Social Responsibility strategy, relevant policies and initiatives implemented.

Details

Title
Corporate social responsibility at BASF
Subtitle
Creating Value for Shareholders and Society
College
Copenhagen Business School
Course
Corporate Social Responsibility
Grade
1,0
Authors
Year
2011
Pages
10
Catalog Number
V179610
ISBN (eBook)
9783656019909
ISBN (Book)
9783656020240
File size
752 KB
Language
English
Keywords
CSR, BASF, Corporate Social Responsibility, Soziale Verantwortung, Chemieindustrie, Shared Value, Wirtschaft und Ethik, CSR Strategy
Quote paper
Leonard Coen (Author)Jean-Luc Frast (Author), 2011, Corporate social responsibility at BASF, Munich, GRIN Verlag, https://www.grin.com/document/179610

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