Entering China - Which aspects should a transnational organization consider when entering the Chinese market


Term Paper, 2008

31 Pages, Grade: 1.2


Excerpt


CONTENTS

MANAGEMENT SUMMARY PREFACE

1 Introduction
1.1 Motivation for Research
1.2 Purpose
1.3 Problem Statement and Research Questions
1.4 Research Method
1.5 Structure of the Report

2 Economic Climate & Forecast
2.1 Economic Climate
2.2 The Chinese Economy
2.3 Forecast of the Chinese Economic Development

3 Role & Importance of Transnational Organizations
3.1 Definition and Characteristics of a TNO
3.2 Transnational Organizations in China

4 An Efficient Strategy for the Chinese Market
4.1 Approaches for a Market Entry
4.2 Relevance for the Chinese Market
4.3 Innovation Strategy
4.4 Relevance for the Chinese Market
4.5 Realization of a Winning Innovation Strategy

5 Threats of Doing Business in China
5.1 General Risks & Threats
5.2 Business Risks & Threats in China

6 Conclusions

Bibliography

List of Figures

List of Tables

Appendices
Appendix 1: 360 Degree Analysis
Appendix 2: Economic Overview China

Excerpt out of 31 pages

Details

Title
Entering China - Which aspects should a transnational organization consider when entering the Chinese market
College
Fontys University of Applied Sciences Venlo
Grade
1.2
Author
Year
2008
Pages
31
Catalog Number
V180579
ISBN (eBook)
9783656034476
ISBN (Book)
9783656034674
File size
3225 KB
Language
English
Keywords
entering, china, which, chinese
Quote paper
Simon Hecker (Author), 2008, Entering China - Which aspects should a transnational organization consider when entering the Chinese market, Munich, GRIN Verlag, https://www.grin.com/document/180579

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