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Table of Contents
1. Executive Summary
2. Introduction
3. Internal and External Analysis
4. Marketing Objectives
5. Marketing Plan
6. Implementation Schedule
7. Promotional Budget
8. Evaluation and Control
9. Summary
10. References
11. Bibliography
12. Appendix
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- BA Verena Stickler (Author), 2008, Venue and Tour Management, Munich, GRIN Verlag, https://www.grin.com/document/187361
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