Strategic Management in a Global Context impact of the downturn

Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted


Scientific Essay, 2010

48 Pages


Excerpt


CONTENT

About the author

1 Abstract & Conclusion

2 Industry examination and evaluation
2.1 The global downturn - summary of the important events
2.2 Impact onto the automotive industry - PESTEL Analysis
2.3 Reaction of the automotive industry - Porter’s five forces

3 Company examination and evaluation
3.1 BMW AG - company profile and current performance - SWOT Analysis
3.2 Impact of the global downturn onto the company
3.2.1 Value chain analysis
3.2.2 Impact on resources, strategic capabilities and competitiveness

4 Recommendation
4.1 Perspective and recommendations for the automotive industry
4.2 Evaluation of strategic directions and recommendations for BMW
4.2.1 Portfolio screen - McKinsey Matrix
4.2.2 Product and market growth strategy - Ansoff’s Product-Market Growth Matrix

REFERENCES

Excerpt out of 48 pages

Details

Title
Strategic Management in a Global Context impact of the downturn
Subtitle
Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted
College
The University of Surrey  (School of Management )
Author
Year
2010
Pages
48
Catalog Number
V193817
ISBN (eBook)
9783656190349
ISBN (Book)
9783656192107
File size
2522 KB
Language
English
Keywords
industry examination, global downturn, automotive industry, PESTEL, analysis, value chain analysis, resources, strategic capabilities, competitiveness, strategic directions, portfolio screen, McKinsey matrix, growth strategy, Ansoff’s Product-Market Growth Matrix, BMW, strategic management, global context, impact of the downturn, Real estate crisis, Financial crisis, green technology, SWOT Analysis
Quote paper
Markus Baum (Author), 2010, Strategic Management in a Global Context impact of the downturn, Munich, GRIN Verlag, https://www.grin.com/document/193817

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