Excerpt
CONTENT
About the author
1 Abstract & Conclusion
2 Industry examination and evaluation
2.1 The global downturn - summary of the important events
2.2 Impact onto the automotive industry - PESTEL Analysis
2.3 Reaction of the automotive industry - Porter’s five forces
3 Company examination and evaluation
3.1 BMW AG - company profile and current performance - SWOT Analysis
3.2 Impact of the global downturn onto the company
3.2.1 Value chain analysis
3.2.2 Impact on resources, strategic capabilities and competitiveness
4 Recommendation
4.1 Perspective and recommendations for the automotive industry
4.2 Evaluation of strategic directions and recommendations for BMW
4.2.1 Portfolio screen - McKinsey Matrix
4.2.2 Product and market growth strategy - Ansoff’s Product-Market Growth Matrix
REFERENCES
- Quote paper
- Markus Baum (Author), 2010, Strategic Management in a Global Context impact of the downturn, Munich, GRIN Verlag, https://www.grin.com/document/193817
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