Essay, 2012, 5 Pages
According to an April 5, 2012, article in the International Business Times, NBC left
out some of the dispatcher’s questions so that Zimmerman’s 911 call proclaimed, "This guy
looks like he's up to no good. He looks black." After a public outcry, NBC apologized for
what they called an error in the production process.
The change of the 911 call put a negative image on NBC. Being a trustworthy news
source, NBC didn’t seem unbiased when reporting about Martin’s death. To the public eye, it
didn’t seem as if the cutting out of some of the call was an error, but rather intended to
emphasize the racial issue behind the shooting. NBC, like other media outlets, seemed to
want to spur the debate about the issue and to make Zimmerman appear like a racial criminal.
Another example for this is the two pictures that most commonly were used by the media to
portray both Martin and Zimmerman. Martin was usually portrayed on a five-year-old picture
where he smiled innocently while a mug shot of Zimmerman immediately created the
impression that he is at fault.
This incident is surely not improving the image of media coverage and especially
NBC. Media coverage can have a huge impact on the trial proceedings, and the edited 911
call surely contributed to the public opinion that Zimmerman is at fault. To improve its image
and to follow the ethics of news reporting, NBC should carefully present any upcoming news
about the case and show both sides of the story.
2. President Barack Obama:
With the outrage that the shooting of Trayvon Martin created, President Obama
addressed the issue in his own words. According to an April 5, 2012, article in the
International Business Times, Obama stood up and proclaimed that if he had a son, “he’d
look like Trayvon.” With this statement, Obama clearly put himself on the side of Martin’s
family as well as the black community.
This action surely helped Obama regain a positive image after the criticism against his
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