An Analysis of the UK Mobile Phone Industry and Nokia’s Strategic Positioning


Term Paper, 2012

7 Pages, Grade: B


Abstract or Introduction

The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).

Details

Title
An Analysis of the UK Mobile Phone Industry and Nokia’s Strategic Positioning
College
King`s College London
Grade
B
Author
Year
2012
Pages
7
Catalog Number
V269414
ISBN (eBook)
9783656605355
ISBN (Book)
9783656605348
File size
463 KB
Language
English
Keywords
analysis, mobile, phone, industry, nokia’s, strategic, positioning
Quote paper
Calvin Monroe (Author), 2012, An Analysis of the UK Mobile Phone Industry and Nokia’s Strategic Positioning, Munich, GRIN Verlag, https://www.grin.com/document/269414

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