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Table of Contents
1 Introduction ... 3
2 Iconicity in brand names – a literature review ... 4
2.1 Special phonetic patterns and what they express ... 4
2.2 The role of the recipient ... 6
3 Methodology ... 7
4 Results ... 8
4.1 Findings for Spanish-Italian, French and Latin patterns ... 8
4.2 Findings for clusters ... 9
4.3 Findings for single phonemes ... 10
5 Discussion ... 11
6 Conclusion ... 13
7 Bibliography ... 14
7.1 Primary sources ... 14
7.2 Secondary sources ... 15
Appendix ... 16
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- BA Nicole Eismann (Author), 2013, Iconicity in brand names. An analysis of TV ads, Munich, GRIN Verlag, https://www.grin.com/document/319146
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