Iconicity in brand names. An analysis of TV ads


Seminar Paper, 2013

17 Pages, Grade: 2.3


Excerpt


Table of Contents

1 Introduction ... 3

2 Iconicity in brand names – a literature review ... 4
2.1 Special phonetic patterns and what they express ... 4
2.2 The role of the recipient ... 6

3 Methodology ... 7

4 Results ... 8
4.1 Findings for Spanish-Italian, French and Latin patterns ... 8
4.2 Findings for clusters ... 9
4.3 Findings for single phonemes ... 10

5 Discussion ... 11

6 Conclusion ... 13

7 Bibliography ... 14
7.1 Primary sources ... 14
7.2 Secondary sources ... 15

Appendix ... 16

Excerpt out of 17 pages

Details

Title
Iconicity in brand names. An analysis of TV ads
College
University of Bonn  (Institut für Anglistik, Amerikanistik und Keltologie)
Course
Issues in Linguistic: Semantics
Grade
2.3
Author
Year
2013
Pages
17
Catalog Number
V319146
ISBN (eBook)
9783668184053
ISBN (Book)
9783668184060
File size
663 KB
Language
English
Keywords
iconicity
Quote paper
BA Nicole Eismann (Author), 2013, Iconicity in brand names. An analysis of TV ads, Munich, GRIN Verlag, https://www.grin.com/document/319146

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