The rising market for Western apparel enterprises in China


Bachelor Thesis, 2013

51 Pages, Grade: 1,2


Excerpt


Contents

1. Introduction

2. The business location China
2.1. Population and GDP growth since WTO entry
2.2. Development and distribution of income
2.3. Retail sales in China

3. Motivation for engaging in the Chinese apparel market
3.1. Magnitude of Chinese apparel retail market
3.1.1. Market Value
3.1.2. Market characteristics
3.1.2.1. Dualism in consumption patterns
3.1.2.2. Regional diversity
3.1.3. Market segmentation
3.1.3.1. Geographic segmentation
3.1.3.2. Category segmentation
3.2. Chinese consumers
3.2.1. Diversity of consumer groups
3.2.2. The age factor
3.2.3. Increasing purchasing activity of consumers in low-tier cities
3.2.4. The change of lifestyle
3.2.5. The role of emotional factors
3.3. Diversified distribution channels and retail formats for apparel
3.4. Competitive landscape

4. Success factors in the Chinese apparel retail market
4.1 Deciding International phase
4.2 Preparing International phase
4.2.1 Defining the right retail location and roll-out plan
4.2.2 The importance of a winning brand and communication strategy
4.2.3 Determining the right assortment
4.2.4 Choosing the right distribution channel to consumers
4.2.4.1. Traditional distribution channels
4.2.4.2. E-Commerce
4.2.5 Identifying suitable business presence
4.2.5.1. Own retail store
4.2.5.2. Franchising
4.3 Going International phase
4.4 Being International phase
4.4.1 Product and market related success factors
4.4.2 Human Resource management

5. Case studies: Examples of successful companies
5.1 Zara
5.2 HUGO BOSS Group

6. Conclusion

7. References

Excerpt out of 51 pages

Details

Title
The rising market for Western apparel enterprises in China
College
University of Applied Sciences Bremen
Grade
1,2
Author
Year
2013
Pages
51
Catalog Number
V349704
ISBN (eBook)
9783668367791
ISBN (Book)
9783668367807
File size
1311 KB
Language
English
Keywords
apparel market, China, fast fashion, Zara, Hugo Boss, fashion strategies, fashion market, market entry
Quote paper
Dieu Linh Le (Author), 2013, The rising market for Western apparel enterprises in China, Munich, GRIN Verlag, https://www.grin.com/document/349704

Comments

  • No comments yet.
Look inside the ebook
Title: The rising market for Western apparel enterprises in China



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free