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Author profile of: Stefan Lüer

Stefan Lüer
Country: Germany

Publications


Darstellung und Präsentation der Sinus-Milieus von Sociovison - inkl. Vor- und Nachteile sowie Anwendungsbereiche (Praxisbeispiel)

Subject: Economics / Business: Marketing, Corporate Communication, CRM, Market Research Scholary Paper (Seminar), 2004 Download as PDF-file for 8,99 EUR

Darstellung der theoretischen Grundlagen der Werbewirkung anhand verschiedener Ansätze, Theorien. Ergänzen Sie die theoretischen Ausführungen durch entsprechende Beispiel aus der Praxis!

Subject: Economics / Business: Marketing, Corporate Communication, CRM, Market Research Scholary Paper (Seminar), 2004 Download as PDF-file for 9,99 EUR

Why are so many companies trying to standardize their global marketing mixes? With examples show the limitations to this approach!

Subject: Economics / Business: Marketing, Corporate Communication, CRM, Market Research Scholary Paper (Seminar), 2003 Download as PDF-file for 6,99 EUR
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