Master's Thesis, 2011
31 Pages, Grade: A
1.1 Project Background
1.2 Motivation and Overview
1.4 Target markets
1.5 Purpose or aim of the project
1.6 Objectives of the online shopping system
1.7 Project hypothesis
1.8 Project deliveries
2.0 Achieving objectives/ Research Procedure
2.1 The study population
2.2 Sampling Technique: Random Sampling Technique
2.3 Main Sources of Research Data
2.4 Primary Data Collection Methods
188.8.131.52 Advantages of using questionnaires
184.108.40.206 Disadvantages of Questionnaires
220.127.116.11 Face to Face Interview
18.104.22.168 Telephone Interviews
2.5 Secondary sources
2.5.1 Advantages of the Secondary Sources
2.5.2 Setbacks from the use of secondary sources
2.6 Review of Project Data
2.6.1 Use of online systems in Electronic and mobile commerce
2.6.2 User characteristics
2.6.3 Demographic characteristics
2.6.5 User Perceptions
2.6.6 Online systems and user characteristics
3.0 Project findings
4.0 Data Presentation and analysis
4.1 Key components in the system design phase
4.2 Developing the system
5.0 Project timeframe
6.0 Project challenges
The use of electronic commerce through information and communication sharing technologies has been rampant in the globally competitive business market (Hemlata & Jain, 2001, p.17). The scales of online-shopping have continued to accelerate at doubling growth rates. For instance, as Lee (2010) noted, “in 2005, the scale of online shopping market in America reached up to 165 billion dollars, grew to 200 billion dollars in the following year and was estimated to hit 316 billion by the year 2010 (p.84).
In applying the principles and practices manifest in the electronic commerce; mobile-commerce major, the researcher chose to analyze, design and develop a working online system for an emerging multinational Chinese food retailer-Newport Supermarket. Though established in China, Newport supermarket has expressed its intention to go global in selling Chinese foods. This has been as a result of the shifting demand towards Chinese foods across the World. As Gale (2002) noted, Purchases of Chinese dairy products, fish, poultry, aquatic drinks, wine, soft drinks, aquatic products, soybeans, corn and other processed products had continued to increase at a rapid pace (p.1).
As the name suggests, this Chinese supermarket is going to establish its first retail store in Newport city, UK. The choice of a local name was made with the main intention of wooing customers to the multi-national chain store.
The internet and mobile technology have shifted the concentration of business to technology related platform where by businesses are designed and operated via these technologies. Most businesses have therefore gone electronic. However, electronic businesses on mobile forms have therefore come to be commonly referred to as mobile commerce. Mobile commerce according to Weinhardt, Stefan and Jochen (2008) can be considered to be “any direct or indirect transaction performed using a mobile device such as a cell phone or a personal digital assistant (PDA)” (p.52). Mobile commerce have therefore emerged as a new channel of electronic commerce and as such, it has received widespread attentions of both academia and business fraternity. Mobile commerce is therefore viewed as a new giant wave of technology evolution. Several studies have therefore been advanced to help generate new or explore the already existing body of knowledge.
In addition, it is important to note that integration of mobile commerce with electronic commerce is likely to increase competitive advantage of any business including small entities like retail ventures. This is so since mobile commerce provide instant response to customer queries. However, it is also relevant to remember that security is a crucial issue that needs to be considered when developing any system that needs to run on mobile platform due to their extranet applications. These systems need to be robust so that they can withstand any security breaches that come with mobile commerce.
In respect to these, the researcher was motivated by the development taking place in the electronic commerce field and more particularly in the mobile commerce. As a student majoring in mobile commerce, the researcher wanted to make an online shopping system for Newport Supermarket which at present time has not transformed its services to an online operation.
Mobile commerce use mobile related technologies such as short message services (SMS) which is provided by Global Systems for Mobile Communication (GPRS) or General Packet Radio Service (GPRS) (Sebola & Penzhorn, 2010). Increased interests in mobile commerce have been inspired by the growth in internet technology, electronic commerce and advance of wireless technology where people are able to access online services at any place, using any compatible technological device at any time. Wireless technology have therefore boosted growth in technology where by people are now able to access services online even from the remote parts of the world.
Business ventures are therefore established to serve a given clientele in the market. However, it is the desire and wish of any business owner to be able to reach and access many customers. Both potential and real customers need to be reached in order to have customer continuity in business operations. It is therefore a common trend for business entities to go online with their businesses in order to have a bigger niche so as to broaden their operation landscape. Newport Supermarket which have not embraced online technology should therefore go with the trends on the market in order to remain relevant and to maintain its competitive advantage in their operations.
The online system to be created is to be used by the all English-speaking customer in Newport, London and the neighboring cities of UK. In addition to the market segment described above, the proposed online system aim to sell the Chinese food to any willing client; that is clients any part of the world willing to purchase its food items and pay the necessary shipment costs.
The aim of this project was to analyze, design and develop an online purchasing system cum website for the expanding Newport supermarket chain store; to help both the customers and the chain store to fully maximize on the many advantages manifest in the modern day communication and information sharing technologies.
- To analyze the current shifting market trends towards Chinese foodstuffs
- To sample part of the UK customers and study their demographic trends and behaviors towards Chinese foodstuffs
- To sketch or design a sitemap of the online system to be developed based on the identified needs of the customers
- To develop a prototype of the online system to be developed by use of one application language (Java in my case)
- To connect the prototype online and perform tests on it using a few selected users to determine to determine its suitability.
- To identify the weaknesses in the prototype as displayed through the difficulties as expressed by the users.
- To improve on the prototype by developing the final system
- Present the final system to the school and (if possible) bid to sell it to Newport supermarket
The hypothesis used in this project emanated from the need to create an online working system to assist in the many business transactions that exist in the current competitive markets. During his course study, the researcher identified many challenges that affected today’s small scale businesses especially in their expansion efforts. As search, the research identified Newport supermarket as to act as his case study. The researcher went on to on a mission collect data from consumers of Chinese food in the UK as well as Newport top management on their preferences and their experience with using online systems. From the findings established, the researcher hypothesizes that developing an error-free online system will go a long way in assisting the small-scale multinational retailer (in this case Newport) to win on more customers as well as perform online sales transactions with distantly-located clients.
The following services are to be delivered at the successful completion of this project:
- A diagrammatic representation of the diagram (a sitemap)
- A prototype of the system
- System test report
- A general project report
- A fully developed functional online system; endowed with the following features
- 5 unique templates
- 12-20 appropriate pages
- A database section that captures and stores all staff and client details.
- A gateway to e-commerce. This will automatically link the system database and the various international payment systems for instance, MasterCard, American Express and Visas.
- A design system nicknamed Just-Do-It will e incorporated to facilitate routine checks and maintenances.
- (Temporary) internet connection and hosting (for the purposes of demonstrations)
In collecting and analyzing the raw data from the users of Chinese food in the UK, the researcher chose to email research questionnaires to selected respondents in the UK. The respondents came from Newport senior staffs (4 senior member chosen; the head of marketing, head of sales, operations manager and the distribution manager). The researcher then requested the management to provide him with names of 46 Newport customers. They were to constitute the remaining sample to be emailed the questions.
Since the collection of information from the parties highlighted above resembled survey studies, the researcher was motivated to adopt and implement the conclusive descriptive research approach. As Housden (2008) highlighted the study approach was considered best for this kind of study because of its strength in answering the 5Ws and the 1H questions of what, where, who, when, why and how which are also manifest in the aim and objectives of our study as highlighted above (p.62).
As revealed above, the researcher intends to use all Newport staffs and customers of Chinese food in the UK as his study population. The total number of the research population will therefore be made up of the 12 Newport staff members and an estimated 100,000 customers of the Chinese food in the UK.
In addition to using the following as his study population, the researcher will also consult an estimated 20 secondary sources appropriate to this project.
The researcher proposes to use the random sampling approach to narrow down on a relatively manageable portion of the respondents. As such the sample will narrow down to only 4 senior managers at Newport Supermarket from the total of 12 and only 46 customers of Chinese food in the UK to act as respondents. This means that a total of 50 respondents will make up the total sample. It should be noted that though large samples are likely to present objective results, the research will choose to use a relatively small sample to meet the little timeframe availed to him in this M-Commerce coursework. In addition, the researcher being a mere student was not in a position to successfully source for enough funding for this project. Thus in trying to attain objectivity with the little resources at his disposal, the researcher chose to adopt and implement the use of this approach to give the many users in the study population an equal chance of responding to the proposed survey questionnaires; thus ensuring objectivity and reducing on the error margin (StatPac, 2011).
There exist two major methods of gathering information in any research work. In some research works, information required might be readily available. However, at times, these information may not be available and therefore a need to have a proper way of collecting it. In respect to this, methods of gathering information are categorized under primary and secondary data collection methods. This study therefore employed both methods in collecting data that helped the researcher to develop an online shopping system for Newport Supermarket.
Academic Paper, 17 Pages
Master's Thesis, 63 Pages
Thesis (M.A.), 91 Pages
Bachelor Thesis, 53 Pages
Term Paper (Advanced seminar), 60 Pages
Diploma Thesis, 93 Pages
Seminar Paper, 23 Pages
Abstract, 8 Pages
Term Paper (Advanced seminar), 63 Pages
Diploma Thesis, 48 Pages
Term Paper, 27 Pages
Seminar Paper, 29 Pages
GRIN Publishing, located in Munich, Germany, has specialized since its foundation in 1998 in the publication of academic ebooks and books. The publishing website GRIN.com offer students, graduates and university professors the ideal platform for the presentation of scientific papers, such as research projects, theses, dissertations, and academic essays to a wide audience.
Free Publication of your term paper, essay, interpretation, bachelor's thesis, master's thesis, dissertation or textbook - upload now!