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Key performance indicators (KPIs) have been playing a key role in managing enterprises in various economic sectors for several decades. Over the course of time, the number of indicators as well as their significance have risen sharply.
This report presents the study results about the development of KPIs for SMEs in producing industry in German speaking region. It happened a field analysis concerning key indicators and key indicator systems, especially in the sales and marketing of producing industry. Targeted and useful key indicators were sought which, on the one hand, fulfil the order content for the relevant customer and, on the other hand, support suppliers and sub-suppliers in their own business management. Concurrently, it included an analysis of the extent to which these key performance indicators also represent an internal business benefit for the supplier enterprises.
The findings ascertained were then evaluated and critically examined in terms of the sustainable, internal applicability for suppliers and sub-suppliers in the manufacturing industry. A developed concept of streamlined, cost-effective and cross-sector key indicator management system for key sales and marketing indicators for the purpose of managing small and medium-sized enterprises of producing industry was prepared.
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