This research paper was part of a capstone seminar at the Darla Moore School of Business. It starts with an overview about current theories of industry emergence. Then, big data analytics are defined. This serves as a basis for the question whether big data analytics can truly be considered an industry and if it can be categorized as an industry emergence as currently understood by scholars. The paper ends with a short conclusion, a description of the challenges that were encountered while doing this research and an alternative concept to industry evolution.
Table of contents
1 Introduction
2 Industry dynamics and new industry emergence
2.1 Industry definition
2.2 The industry lifecycle
2.3 New industry emergence
3 Big data analytics
3.1 Big data
3.2 Data analytics
3.3 Selected big data analytics techniques
4 Big data analytics and industry emergence
4.1 Big data analytics as an industry
4.2 Big data analytics in the pre-emergence phase (1980 to 2004)
4.3 Big data analytics in the emergence phase (2005 to 2010)
4.4 Big data analytics in the growth phase (2011 to today)
5 Conclusion
References
- Quote paper
- Anna Steusloff (Author), 2018, Big Data Analytics as a case of new industry emergence, Munich, GRIN Verlag, https://www.grin.com/document/456070
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