Abstract or Introduction
Tourism is an important component of the economy as it is a significant source of income, employment and investment. Cox’s Bazar is one of the largest tourist attraction in Bangladesh. In this study it is tried to determine the influential factors that impacts tourist satisfaction. The study adopts a questionnaire survey based on personal interviews with 30 tourists.
The prepared questionnaire collected data about tourist services and facilities available in Cox’s Bazar. Cox’s Bazar is the biggest tourism center and district headquarters in southern east Bangladesh. The Cox’s Bazar sea beach has an unbroken length of 155 km. A beach like thiis is not seen anywhere else in the world, which is why it is often termed the "longest natural unbroken sea beach" in the world. Every year, a large number of tourist from home and abroad come to visit this sea beach. The survey will help to identify the influencing factor that vary the satisfaction level of tourists. Multiple linear regression analysis is employed to find the association between variables.
The result of the analysis confirms that there is no relation between the independent variable (age, gender and occupation) and dependent variable.
- Quote paper
- Tareq Rony (Author), 2019, Measuring Tourist Satisfaction Level in Cox´s Bazar, Bangladesh. A Regressive Analysis, Munich, GRIN Verlag, https://www.grin.com/document/503577