Measuring Tourist Satisfaction Level in Cox´s Bazar, Bangladesh. A Regressive Analysis


Term Paper, 2019
17 Pages, Grade: 2

Abstract or Introduction

Tourism is an important component of the economy as it is a significant source of income, employment and investment. Cox’s Bazar is one of the largest tourist attraction in Bangladesh. In this study it is tried to determine the influential factors that impacts tourist satisfaction. The study adopts a questionnaire survey based on personal interviews with 30 tourists.

The prepared questionnaire collected data about tourist services and facilities available in Cox’s Bazar. Cox’s Bazar is the biggest tourism center and district headquarters in southern east Bangladesh. The Cox’s Bazar sea beach has an unbroken length of 155 km. A beach like thiis is not seen anywhere else in the world, which is why it is often termed the "longest natural unbroken sea beach" in the world. Every year, a large number of tourist from home and abroad come to visit this sea beach. The survey will help to identify the influencing factor that vary the satisfaction level of tourists. Multiple linear regression analysis is employed to find the association between variables.

The result of the analysis confirms that there is no relation between the independent variable (age, gender and occupation) and dependent variable.

Details

Title
Measuring Tourist Satisfaction Level in Cox´s Bazar, Bangladesh. A Regressive Analysis
College
Noakhali Science and Technology University
Course
Regression
Grade
2
Author
Year
2019
Pages
17
Catalog Number
V503577
Language
English
Tags
measuring, tourist, satisfaction, level, cox´s, bazar, bangladesh, regressive, analysis
Quote paper
Tareq Rony (Author), 2019, Measuring Tourist Satisfaction Level in Cox´s Bazar, Bangladesh. A Regressive Analysis, Munich, GRIN Verlag, https://www.grin.com/document/503577

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