{"id":43597,"date":"2024-12-04T14:20:54","date_gmt":"2024-12-04T13:20:54","guid":{"rendered":"https:\/\/www.grin.com\/magazin\/how-to-write-blurb-tips\/"},"modified":"2024-12-16T17:05:41","modified_gmt":"2024-12-16T16:05:41","slug":"how-to-write-blurb-tips","status":"publish","type":"magazin-studierende","link":"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/how-to-write-blurb-tips\/","title":{"rendered":"How to Write a Great Blurb: 5 Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43597\" class=\"elementor elementor-43597 elementor-15414\" data-elementor-post-type=\"magazin-studierende\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff5bda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff5bda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f518a7f\" data-id=\"f518a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067e3ea elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"067e3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tWhat to expect:\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__067e3ea\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__067e3ea\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__067e3ea\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fa39c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fa39c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-945102f\" data-id=\"945102f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a29c7 elementor-widget elementor-widget-text-editor\" data-id=\"d5a29c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>First things first:<\/strong><\/p>\n<ul>\n<li>The blurb is an advertisement for your book.<\/li>\n<li>Blurbs should be short and concise and not anticipate anything.<\/li>\n<li>Write your blurb with your target audience in mind.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fba915 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fba915\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd79609\" data-id=\"dd79609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed20fc7 elementor-widget elementor-widget-text-editor\" data-id=\"ed20fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Academic papers often begin with an abstract, which briefly summarizes the work and its findings, giving readers a general overview of the research question and methodology. However, you should never confuse this summary with the blurb: the blurb appears on the back cover of the printed version of your work and is the first thing potential readers see alongside the cover in the online version. For books with a dust jacket, the blurb is typically found on the second outer flap of the jacket. The purpose of the blurb is fundamentally different from that of the abstract. Why should you dedicate some time to crafting your blurb, and how can you make it shine? We\u2019ve summarized the essentials for you here.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae87073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae87073\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea733f\" data-id=\"bea733f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1017ce0 elementor-widget elementor-widget-text-editor\" data-id=\"1017ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"small\">Why is a good blurb so important?<\/h2>\n<p>The blurb, alongside the title and cover, serves as the <strong>calling card<\/strong> for your book. After the cover, it\u2019s <strong>the first thing potential buyers look at<\/strong>\u2014and that\u2019s why it\u2019s so important. Awkwardly worded, dull, overly long, or error-ridden blurbs can quickly turn interested readers away and make them decide against purchasing your book.  <\/p>\n<p>The blurb is an <strong>advertisement<\/strong>. It should spark curiosity and encourage the reader to buy your book while also offering a glimpse into your writing style. Take the time to craft this text\u2014<strong>it\u2019s worth the effort<\/strong>!  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0652e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0652e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e87e9df\" data-id=\"e87e9df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f89f8a2 elementor-widget elementor-widget-global elementor-global-13182 elementor-widget-html\" data-id=\"f89f8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--Banner Tag \/\/ Website: GRIN.COM \/\/ Adslot: gri_outstream (6695068) -->\r\n<div id='npm_6695068'><\/div>\r\n<script>ADNPM.cmd.push(function(){ADNPM.loadAd(6695068)});<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9beaf11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9beaf11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56d5126\" data-id=\"56d5126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e1ac3 elementor-widget elementor-widget-text-editor\" data-id=\"d6e1ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How to nail your blurb: 5 tips<\/h2><h3>1. Of Avoiding Jargon and Bureaucratic Language: Write Clearly!<\/h3><p>Many authors tend to fill their blurbs with the same technical terms they use in their work. This is understandable\u2014after spending weeks, months, or even years (in the case of a dissertation) immersed in a subject, such terminology becomes second nature. However, you can\u2019t always assume that your readers will immediately understand these terms. For your blurb, stick to simple wording and avoid jargon. Keep in mind that this short promotional text is meant to appeal to a <b>broad audience<\/b>: <b>long, complex sentences and awkward passive constructions have no place here<\/b>.<\/p><p>Avoid the passive voice by using instead of &#8220;In this work it is shown that&#8230;&#8221; rather write: &#8220;This thesis deals with&#8230;&#8221;.<\/p><p>You can easily paraphrase technical terms or <span data-teams=\"true\">simplify an issue that you will discuss in much more detail in the actual paper<\/span>.<\/p><p>And in any case, avoid <b>puns<\/b> like this nested sentence:<\/p><blockquote><p>&#8220;It\u2019s hard to deny that long sentences can possess a certain beauty, offering a rhythm and melody that shorter sentences often lack. However, I am convinced that if one long sentence follows another, eventually no reader\u2014no matter how interested\u2014will truly enjoy finishing these intricate word constructions, woven line by line. With every additional clause, whether appended or interwoven, the fear grows that the thought being conveyed, no matter how true or beautiful, might never come to an end.&#8221;<\/p><\/blockquote><h3>2. Of subjunctives and typos: Every word counts!<\/h3><p>A blurb, alongside the cover, is the <b>first point of contact<\/b> with potential readers, which means it needs to be <b>flawless<\/b>. Every typo or spelling mistake can cost you buyers and leave a poor impression.<\/p><p>In times of digitization and increased media consumption, our average attention span continues to decrease. You only have a few seconds to pique the interest of your readers. Therefore, be mindful of your words. <b>Two to three short paragraphs are enough<\/b>. Formulations that are well suited in an introduction (in the present work; in the following; in chapter 3 etc.) are superfluous and space-consuming for blurbs. You should avoid <b>empty phrases, filler words and repetitions<\/b> completely and only use adjectives where they are necessary. Subjunctives seem non-committal and vague. Instead of &#8220;This thesis tries to find an answer to the question&#8221;, write rather: &#8220;This thesis investigates [subject]&#8221;.<\/p><h3>3. Of summaries and spoilers: Don&#8217;t anticipate anything!<\/h3><p>Would you buy a crime novel whose blurb tells you the murderer?<\/p><p>The blurb is not a summary of your work, nor should it reveal the results of your study. Quite the opposite: <b>you want to spark curiosity<\/b>! Pose questions that your work answers and provide a general overview of the topic, but don\u2019t give away too much.<\/p><h3>4. Of digressions and attention to detail: Stay on topic!<\/h3><p>Details and tangents add depth to your work but often distract from the main topic in a blurb \u2014 the very topic that should entice readers to purchase your book. <b>Hints<\/b>, however, are certainly allowed: Does your paper on coaching also explore the benefits of online coaching? Does your study on animal-assisted therapy include a discussion of particularly suitable dog breeds? <b>Feel free to tease<\/b> these aspects!<\/p><h3>5. Of stylistic inconsistencies and misleading: Know your target group!<\/h3><p>The blurb for a fiction novel is fundamentally different from that of an academic work. <b>Make sure your text matches your genre<\/b>: whimsical wordplay is as unsuitable for a scholarly book as suspenseful or humorous phrasing.<\/p><p>You should also be aware of your specific target group.<b> Are you addressing advanced students, beginners, or a broad audience with your text? What prior knowledge can you assume, and where might you need to add an explanatory sentence? <\/b>If you\u2019re unsure who your target audience is, browse similar works \u2014 blurbs often explicitly state who the book is particularly suited for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef0856 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef0856\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36abe532\" data-id=\"36abe532\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b8759b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63b8759b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b165f0b elementor-widget elementor-widget-text-editor\" data-id=\"2b165f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>You might also be interested in these articles:<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abcf567 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"7abcf567\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41991 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-academic-writing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/academic-writing\/the-perfect-conclusion\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Fazit_Blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-24209\" alt=\"Bild von einem Puzzleteil, das an seinen Platz gelegt wird\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Fazit_Blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Fazit_Blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Fazit_Blog-768x346.jpg 768w, 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aria-label=\"Read more about &#8220;In conclusio&#8221;: How to write the perfect conclusion\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-40465 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-academic-writing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/academic-writing\/writing-an-introduction\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-24185\" alt=\"Bild von einem Mann, der an der Startlinie steht\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-768x346.jpg 768w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-555x250.jpg 555w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-60x27.jpg 60w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-738x332.jpg 738w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-120x54.jpg 120w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog-690x311.jpg 690w, https:\/\/www.grin.com\/wp-content\/uploads\/2021\/12\/Texteinstieg_Blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.grin.com\/en\/magazin\/academic-writing\/writing-an-introduction\/\" >\n\t\t\t\tWriting an Introduction: How do I start?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.grin.com\/en\/magazin\/academic-writing\/writing-an-introduction\/\" aria-label=\"Read more about Writing an Introduction: How do I start?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbe58b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bbe58b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bdd663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bdd663\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adc01fc\" data-id=\"adc01fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407fbee elementor-widget elementor-widget-text-editor\" data-id=\"407fbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How is a good blurb structured?<\/h2>\n<p>A good blurb is well-structured and concise. Aim for two to three paragraphs, ensuring the <b>total length does not exceed 200 words or 1,500 characters<\/b>. <\/p>\n<p>For the first paragraph, an <b>introduction to the topic<\/b> is a good idea: <b>Why is your question topical or particularly interesting? What is the overarching problem that your work will solve? <\/b><\/p>\n<p>In the second paragraph, you can get more specific: <b>What is the work about, exactly<\/b>? This is a great place to include your <b>research questions or hypotheses<\/b>.<\/p>\n<p>The third paragraph outlines the <b>specific aim of your work and provides a brief overview<\/b> of the main thread it follows. You don\u2019t need to explain the scientific methods you used here. It\u2019s more effective to give your readers a final incentive to purchase your book:   <b>Does your work offer practical recommendations? Do your findings help readers improve their daily lives? Have you developed a new theory that could steer research in a new direction?   <\/b>At the very end of your blurb, you are welcome to name your target group: <b>Who exactly is your work aimed at and for whom else could it be interesting?<\/b><\/p>\n<p>The GRIN team wishes you the best of luck in writing your own blurb! If you need assistance, you can also enlist our experienced editorial team to craft a promotional text tailored specifically to your book through our Premium Services. Simply email us at <a href=\"mailto:premium@grin.com\">premium@grin.com<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37ad524e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37ad524e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a16d6a6\" data-id=\"2a16d6a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76df8c9a elementor-widget elementor-widget-text-editor\" data-id=\"76df8c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you like our magazine? Then sign up for our GRIN newsletter now! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729471a elementor-button-align-center elementor-mobile-button-align-stretch registr_form_grin elementor-widget elementor-widget-global elementor-global-34452 elementor-widget-form\" data-id=\"729471a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"newsletter_subscription\" name=\"Formular\" aria-label=\"Formular\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"43597\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"729471a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"My first name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ac13577 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ac13577\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ac13577]\" id=\"form-field-field_ac13577\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"My surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"mymail@example.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"subscription\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you decided to publish your work and now face the challenge of writing a compelling blurb? We\u2019ve got 5 tips for you!  <\/p>\n","protected":false},"author":17,"featured_media":15416,"menu_order":0,"template":"area-article.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"magazin_studierende_tag":[],"collections":[350],"class_list":["post-43597","magazin-studierende","type-magazin-studierende","status-publish","format-standard","has-post-thumbnail","hentry","collections-selfpublishing-book"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/43597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende"}],"about":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/types\/magazin-studierende"}],"author":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":6,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/43597\/revisions"}],"predecessor-version":[{"id":43980,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/43597\/revisions\/43980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media\/15416"}],"wp:attachment":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media?parent=43597"}],"wp:term":[{"taxonomy":"magazin_studierende_tag","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin_studierende_tag?post=43597"},{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/collections?post=43597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}