{"id":52702,"date":"2026-06-25T11:37:42","date_gmt":"2026-06-25T09:37:42","guid":{"rendered":"https:\/\/www.grin.com\/magazin\/linkedin-for-authors-how-to-successfully-market-your-book\/"},"modified":"2026-06-25T11:38:00","modified_gmt":"2026-06-25T09:38:00","slug":"linkedin-for-authors-how-to-successfully-market-your-book","status":"publish","type":"magazin-studierende","link":"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/linkedin-for-authors-how-to-successfully-market-your-book\/","title":{"rendered":"LinkedIn for Authors: How to Successfully Market Your Book"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52702\" class=\"elementor elementor-52702 elementor-52690\" data-elementor-post-type=\"magazin-studierende\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6f6a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6f6a1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00a3e9c\" data-id=\"00a3e9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff9dbba elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ff9dbba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tWhat to expect:\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ff9dbba\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ff9dbba\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ff9dbba\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7867c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7867c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276fbe4\" data-id=\"276fbe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea94661 elementor-widget elementor-widget-text-editor\" data-id=\"ea94661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>LinkedIn for Authors: The Underrated Platform for Your Book Marketing<span data-ccp-props=\"{}\"> <\/span><\/h2><p><span data-contrast=\"auto\">When people think of book marketing, they usually think of Instagram, TikTok, or Facebook first. LinkedIn, on the other hand, is often perceived as purely a career network. However, the platform offers exciting opportunities for authors to   <\/span><b>build visibility, reach new readers, and connect with valuable contacts in the publishing industry.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8fb655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8fb655\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f001d0d\" data-id=\"f001d0d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c773ff5 elementor-widget elementor-widget-text-editor\" data-id=\"c773ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First things first:<span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">LinkedIn offers authors <span data-contrast=\"auto\">high reach<\/span> with relatively low competition. <br\/><br\/> <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Especially <span data-contrast=\"auto\">non-fiction, guidebook, and expert authors<\/span> can position themselves as experts there. <br\/><br\/> <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Your LinkedIn profile should function like a landing page for your book. <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\">Successful posts provide<b> <span data-contrast=\"auto\">value, personal insights, or stories<\/span> <\/b>instead of pure advertising. <br\/><br\/> <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b>Comments and interactions<\/b> are often more important than the number of your own posts. <br\/><br\/> <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"6\" data-aria-level=\"1\">Just <b>one to three high-quality posts per week<\/b> can be enough to gain visibility. <span data-ccp-props=\"{\"335559739\":0}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5e7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5e7f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d6df94\" data-id=\"4d6df94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3865907 elementor-widget elementor-widget-text-editor\" data-id=\"3865907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">LinkedIn is especially a hidden gem for non-fiction and expert authors. However, fiction authors can also benefit from its reach and relatively low competition. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Why LinkedIn is interesting for authors <\/h2><p>LinkedIn now has over one billion users<span data-contrast=\"auto\"> worldwide. At the same time, only a small number of users publish content regularly. This means   <\/span><b>competition for attention is significantly lower than on many other platforms<\/b>.<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">In addition, LinkedIn users often share characteristics with readers: they are curious, enjoy learning, and appreciate inspiring content. <\/span><b>Instead of pure advertising, personal experiences, insights, and professional value perform best.<\/b><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Which authors benefit most from LinkedIn? <\/h2><p><span data-contrast=\"auto\">LinkedIn is particularly suitable for:<br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Non-fiction authors<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Guidebook authors<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experts in a specific field<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Coaches, trainers, and consultants<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\">Academic writers<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Entrepreneurs with their own book<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">However, fiction authors can also use the platform successfully.  <\/span><b>People are not only interested in facts, but also in stories, creativity, and personal journeys.<\/b><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Your profile as a digital book landing page <\/h2><p>Before you start posting, you should <b>optimize your profile<\/b>.<span data-contrast=\"auto\">. Think of it as the central hub for potential readers.<br\/>Pay special attention to: <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h3>A strong banner<span data-ccp-props=\"{}\"> <\/span><\/h3><p><span data-contrast=\"auto\">Use the banner to showcase your book \u2013 for example the  <\/span><b>cover, a key message, or a clear statement<\/b> for your target audience.<span data-ccp-props=\"{}\"> <\/span><\/p><h3>A strong headline<span data-ccp-props=\"{}\"> <\/span><\/h3><p>Instead of simply writing \u201cAuthor\u201d, clearly communicate <b>what you stand for<\/b>.<span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">Example:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">\u201cAuthor of historical novels about strong female protagonists\u201d<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">or<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">\u201cNon-fiction author for modern leadership and organizational culture\u201d<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h3>The info section <\/h3><p><span data-contrast=\"auto\">Briefly describe:<br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>what problem you solve<\/b><br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b>what<\/b> you write about<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b>why<\/b> the topic matters to you <br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b>who<\/b> your books are for<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">People rarely buy books from strangers. They buy from people they trust. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h3>Featured section<br\/> <\/h3><p><span data-contrast=\"auto\">Use the \u201cFeatured\u201d section to highlight key content:<br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">your book<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">your website<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">a sample chapter<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">a newsletter<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">interviews or talks<br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">This ensures visitors immediately see your most important content.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Turn your book into content<span data-ccp-props=\"{}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Many authors make the mistake of only promoting their book. However, successful book marketing works differently. Instead of repeatedly saying \u201cMy book is now available\u201d, you should create content around your book.   <\/span>create <b>content around your book<\/b>.<span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">Ask yourself:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How did the idea originate? <br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">What <b>insights<\/b> did you gain while writing? <br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\">What <span data-contrast=\"auto\"><b>surprising facts<\/b><\/span> did you research? <br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">What perspectives do you represent? <br\/><br\/><\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\">What <b>experiences<\/b> shaped you?<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">Every chapter can become content. Every book contains stories, insights, or emotions that can be shared individually.  <\/span><b>This is how your book transforms from a product into an enduring content engine.<\/b><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Which types of posts work best? <\/h2><p><span data-contrast=\"auto\">LinkedIn does not reward overly polished content. People want authenticity.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><em><b>Carousel posts<br\/><\/b> <\/em><\/p><p><span data-contrast=\"auto\">PDF slides are among the best-performing formats. You can:<br\/> <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">share <b>three insights <\/b>from your book <br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">document your <b>writing process<\/b><br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\">present<b> tips<\/b> for your audience<\/li><\/ul><p><em><b>Polls<br\/><\/b> <\/em><\/p><p><span data-contrast=\"auto\">Polls lower the barrier to interaction and help you understand your audience better.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><em><b>Personal stories<br\/><\/b> <\/em><\/p><p>Share <b>challenges, setbacks, or special moments <\/b>from your journey as an author.<span data-ccp-props=\"{}\"> <\/span><\/p><p><em><b>Photos and selfies<br\/><\/b> <\/em><\/p><p>Authentic human<span data-contrast=\"auto\"> content often performs  <\/span>better than graphics.<span data-ccp-props=\"{}\"> <\/span><\/p><p><em><b>Newsletters and articles<br\/><\/b> <\/em><\/p><p>LinkedIn allows you to publish newsletters. This helps build long-term subscribers an<span data-contrast=\"auto\">. d visibility.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Comments matter more than likes<br\/> <\/h2><p><span data-contrast=\"auto\">A common misconception is focusing only on your own posts. <\/span><b>In reality, visibility on LinkedIn is strongly driven by comments.<br\/>Regular, meaningful comments on other posts increase your reach significantly. Comments that add experience or insight are far more effective than short approval statements.<\/b><span data-contrast=\"auto\"> Regular, meaningful comments on other posts increase your reach significantly.    <\/span><b>Comments that add experience or insight are far more effective than short approval statements.<\/b><span data-ccp-props=\"{}\"> <\/span><\/p><h2>How often should you post? <\/h2><p><span data-contrast=\"auto\">You do not need to post daily. Even one high-quality post per week can be enough to build visibility.  <\/span><b>Two to three posts per week are ideal if you have the capacity. <\/b><span data-contrast=\"auto\">Consistency matters more than quantity. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><h2>Conclusion: LinkedIn offers huge potential for your book marketing <\/h2><p>While many authors compete for attention on Instagram or TikTok, LinkedIn is still <b>relatively underused<\/b> for book marketing.<br\/><br\/><span data-contrast=\"auto\">. At the same time, millions of potential readers<\/span>are active there, looking for inspiring, informative, and engaging content.<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/p><p>Authors who optimize their profile, share valuable insights, and interact consistently can build <b>strong long-term visibility<\/b> \u2013 without daily posting pressure.<br\/><br\/><span data-ccp-props=\"{}\"> <\/span><\/p><p>LinkedIn is especially powerful for non-fiction, guidebooks, and expert content, but fiction authors should not underestimate its potential either.<br\/><br\/><span data-contrast=\"auto\"> Because good stories work everywhere. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba75520 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba75520\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef2a372\" data-id=\"ef2a372\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d47671 elementor-widget elementor-widget-text-editor\" data-id=\"1d47671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Frequently asked questions<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d30829d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30829d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20647ea\" data-id=\"20647ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e99886 elementor-widget elementor-widget-grin-akkordeon-content-widget\" data-id=\"7e99886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"grin-akkordeon-content-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"akkordeon-content-container\">\n    <div class=\"details-item\">\n    <div class=\"details-tab\">Is LinkedIn also useful for fiction authors?<br\/>Yes. Even though LinkedIn is business-oriented, users also engage with stories, creative processes, and personal insights. <\/div>\n    <div class=\"details-content\"><p><span data-contrast=\"auto\">Yes. Even though LinkedIn is business-oriented, users also engage with stories, creative processes, and personal <\/span> insights.<span data-ccp-props=\"{}\"> <\/span><\/p>\n<\/div>\n<\/div><div class=\"details-item\">\n    <div class=\"details-tab\">How often should I post on LinkedIn as an author?<br\/> <\/div>\n    <div class=\"details-content\"><p>One high-quality post per week is enough to start.<span data-contrast=\"auto\">. Consistency is more important than frequency. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<\/div>\n<\/div><div class=\"details-item\">\n    <div class=\"details-tab\">What kind of content performs best?<br\/><br\/><\/div>\n    <div class=\"details-content\"><p>Personal stories, expert knowledge, carousel posts, polls, newsletters, photos, and behind-the-scenes insights.<\/p>\n<p><span data-ccp-props=\"{}\"> <\/span><\/p>\n<\/div>\n<\/div><div class=\"details-item\">\n    <div class=\"details-tab\">Should I directly promote my book?<br\/> <\/div>\n    <div class=\"details-content\"><p><span data-contrast=\"auto\">Not exclusively.  <\/span><b>Successful book marketing on<\/b><span data-contrast=\"auto\">. LinkedIn is based on value, storytelling, and trust-building.<br \/><\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<\/div>\n<\/div><div class=\"details-item\">\n    <div class=\"details-tab\">Can I use LinkedIn if I publish under a pseudonym?<br\/> <\/div>\n    <div class=\"details-content\"><p> <span data-contrast=\"auto\">Yes. Many authors use their profile f  <\/span>or visibility and networking while linking to their books or pen names.<span data-ccp-props=\"{}\"> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5be87f74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5be87f74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549043be\" data-id=\"549043be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-711e716b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"711e716b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4e8ce0 elementor-widget elementor-widget-text-editor\" data-id=\"2a4e8ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Want to keep reading?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f2697e elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"38f2697e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52646 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-self-publishing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/bereit-fuer-den-launch-so-wird-deine-buchveroeffentlichung-ein-erfolg\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Launch-Blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-52645\" alt=\"\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Launch-Blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Launch-Blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Launch-Blog-768x346.jpg 768w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Launch-Blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/bereit-fuer-den-launch-so-wird-deine-buchveroeffentlichung-ein-erfolg\/\" >\n\t\t\t\tReady for the Launch!? How to Make Your Book Release a Success!\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/bereit-fuer-den-launch-so-wird-deine-buchveroeffentlichung-ein-erfolg\/\" aria-label=\"Read more about Ready for the Launch!? How to Make Your Book Release a Success!\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52531 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-self-publishing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/reader-engagement-storytelling-self-publishing-marketing-with-heart\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Zielgruppen_Blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-52530\" alt=\"\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Zielgruppen_Blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Zielgruppen_Blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Zielgruppen_Blog-768x346.jpg 768w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/06\/Zielgruppen_Blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/reader-engagement-storytelling-self-publishing-marketing-with-heart\/\" >\n\t\t\t\tReader Engagement &#038; Storytelling: Self-Publishing Marketing with Heart\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/reader-engagement-storytelling-self-publishing-marketing-with-heart\/\" aria-label=\"Read more about Reader Engagement &#038; Storytelling: Self-Publishing Marketing with Heart\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-51374 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-self-publishing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/selfpublishing-10-things-to-know-before-publishing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-51362\" alt=\"\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog-768x346.jpg 768w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog-150x68.jpg 150w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/04\/10-tipps-vor-voe-blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/selfpublishing-10-things-to-know-before-publishing\/\" >\n\t\t\t\tSelf-Publishing: 10 Things to Know Before Publishing Your Book\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/selfpublishing-10-things-to-know-before-publishing\/\" aria-label=\"Read more about Self-Publishing: 10 Things to Know Before Publishing Your Book\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ab34ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69ab34ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad99373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad99373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332effd\" data-id=\"332effd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3013d320 elementor-widget elementor-widget-text-editor\" data-id=\"3013d320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you like our magazine? Then sign up for our GRIN newsletter now! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d2f40b elementor-button-align-center elementor-mobile-button-align-stretch registr_form_grin elementor-widget elementor-widget-global elementor-global-34452 elementor-widget-form\" data-id=\"22d2f40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"newsletter_subscription\" name=\"Formular\" aria-label=\"Formular\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"52702\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"22d2f40b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVorname \/ First name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Dein Vorname \/ Your first name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ac13577 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ac13577\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNachname \/ Surname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ac13577]\" id=\"form-field-field_ac13577\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Dein Nachmane \/ Your surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"email@example.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"subscription\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt anmelden \/ Sign up now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instagram and TikTok are not the only platforms for successful book marketing. LinkedIn also offers enormous potential for authors\u2014especially if you publish non-fiction, guides, or expert knowledge. Learn how to optimize your profile, build your reach, and turn your book into valuable content that attracts new readers.   <\/p>\n","protected":false},"author":26,"featured_media":52701,"menu_order":0,"template":"area-article.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"collections":[350],"magazin_studierende_tag":[],"class_list":["post-52702","magazin-studierende","type-magazin-studierende","status-publish","format-standard","has-post-thumbnail","hentry","collections-self-publishing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende"}],"about":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/types\/magazin-studierende"}],"author":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":1,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52702\/revisions"}],"predecessor-version":[{"id":52703,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52702\/revisions\/52703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media\/52701"}],"wp:attachment":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media?parent=52702"}],"wp:term":[{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/collections?post=52702"},{"taxonomy":"magazin_studierende_tag","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin_studierende_tag?post=52702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}