{"id":52707,"date":"2026-06-30T09:56:40","date_gmt":"2026-06-30T07:56:40","guid":{"rendered":"https:\/\/www.grin.com\/magazin\/social-media-for-authors\/"},"modified":"2026-09-10T10:27:02","modified_gmt":"2026-09-10T08:27:02","slug":"social-media-for-authors","status":"publish","type":"magazin-studierende","link":"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/social-media-for-authors\/","title":{"rendered":"Social Media for Authors: How to Build Reach, Community, and Book Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52707\" class=\"elementor elementor-52707 elementor-52325\" data-elementor-post-type=\"magazin-studierende\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e1fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e1fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f227ebc\" data-id=\"f227ebc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e911035 elementor-widget elementor-widget-global elementor-global-13182 elementor-widget-html\" data-id=\"e911035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--Banner Tag \/\/ Website: GRIN.COM \/\/ Adslot: gri_outstream (6695068) -->\r\n<div id='npm_6695068'><\/div>\r\n<script>ADNPM.cmd.push(function(){ADNPM.loadAd(6695068)});<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b02a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b02a19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-894e08c\" data-id=\"894e08c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c27bdfa elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c27bdfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tWhat to expect:\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c27bdfa\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c27bdfa\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c27bdfa\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff683b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff683b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aea8e2\" data-id=\"0aea8e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2a152 elementor-widget elementor-widget-text-editor\" data-id=\"1a2a152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span data-contrast=\"auto\">First things first:<\/span><\/h2><ul><li>Social media helps you <b>build reach, attract new readers, and make your author brand visible<\/b>. <br\/><br\/> <\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">You don\u2019t need to be active on every platform \u2013 it\u2019s more important to choose the <b>channels that fit your topic and audience<\/b>. <span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><b>Authentic content and consistent communication<\/b><\/span> work better over the long term than pure book advertising. <\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Authors who combine <b>community building, personal engagement, and strategic content marketing<\/b> are especially successful. <span data-ccp-props=\"{}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b10e47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b10e47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2c53c4\" data-id=\"d2c53c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68c6d70 elementor-widget elementor-widget-text-editor\" data-id=\"68c6d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 aria-level=\"1\"><span data-contrast=\"none\">Social Media for Authors: How to Find Your Readers Online<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":360,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">A few years ago, a listing in bookstores or a local reading was often enough to attract attention to a new book. Today, many readers discover new authors first online\u2014via Instagram, TikTok, LinkedIn, or recommendations in social networks. <\/span><b><span data-contrast=\"auto\"> Especially for self-publishers and academic authors, social media offers the chance to become visible, demonstrate expertise, and build a direct connection with your audience.<\/span><\/b><span data-contrast=\"auto\"> You do not need to be an influencer or post every day; what matters is choosing the right platforms and being authentically present there. <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Why Social Media Is Important for Authors<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p>Social media serves multiple functions for authors: You can <b>present your books, give insights into your writing process, share expertise, and build trust over time<\/b>. Visibility is a key factor in self-publishing, especially when there is often no large marketing budget behind a book.<span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">Academic authors also benefit from social networks. Platforms like LinkedIn or ResearchGate help make research topics visible, connect with colleagues, and attract new readers to scholarly work. Additionally,  <\/span><b><span data-contrast=\"auto\"> readers are increasingly interested in the people behind the books. <\/span><\/b><span data-contrast=\"auto\">Personal insights, routines, or background information about a writing project foster connection and strengthen community engagement.<\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Which Platform Suits You?<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Not every platform is suitable for every type of author. Rather than being active everywhere at once, focus on <\/span> <b>one or two channels<\/b> that fit your topic and audience.<span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h3 aria-level=\"3\"><span data-contrast=\"none\">Instagram: Ideal for Community and Storytelling<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h3><p><span data-contrast=\"auto\">Instagram remains one of the most important platforms for authors because visual and personal content works particularly well. Readers want not only to see books but also to learn who is behind the stories or academic texts. Instagram offers many ways to achieve this.   <\/span><span data-contrast=\"auto\"><b>Insights into your writing routine<\/b><\/span>\u2014photos of your workspace, short updates about your manuscript, or stories from the research process\u2014create closeness and make your work tangible.<b> Behind-the-scenes content<\/b> also performs well, for example, discussing writer\u2019s block, upcoming releases, or your journey to the finished book.<br\/><br\/><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">Formats like Reels allow you to publish short videos that often achieve wide reach. Examples  <\/span><b><span data-contrast=\"auto\">include writing tips, book recommendations, or facts about your field.<\/span><\/b><span data-contrast=\"auto\">. Academic authors can also use Instagram to make complex topics more accessible visually. The focus should be on recognizability and authenticity, not perfection. Active communities emerge when you interact    <\/span><b><span data-contrast=\"auto\">with followers, answer questions, and engage in conversations.<\/span><\/b><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h3 aria-level=\"3\"><span data-contrast=\"none\">TikTok: Wide Reach for Creative Content<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h3><p><span data-contrast=\"auto\">TikTok has developed in recent years into one of the most influential platforms in the book sector. Under the hashtag  <\/span><b><span data-contrast=\"auto\">#BookTok,<\/span><\/b><span data-contrast=\"auto\"> millions of users share book recommendations, react emotionally to stories, and discover new authors. Some books have even become international bestsellers through TikTok. The platform\u2019s major advantage is its enormous reach. Even accounts with few followers can suddenly reach many people with creative videos. For authors, this means that high-quality content often matters more than an existing large community.    <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">Particularly effective are short, emotional, or entertaining videos: <\/span><b><span data-contrast=\"auto\">reading scenes, clips from the writing day, humorous insights into the author\u2019s routine, or trends related to books and writing.<br\/><\/span><\/b><span data-contrast=\"auto\"> Content should be short, dynamic, and authentic. Academic authors can use TikTok effectively, especially to present complex topics simply. Short fact videos, \u201cDid you know?\u201d formats, or clear summaries of current research can reach surprisingly large audiences.  <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">TikTok requires experimentation more than other platforms. Trends change quickly, and successful content often appears spontaneous rather than perfectly produced. Authors who enjoy videos and creative formats will find enormous potential here.  <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h3><span data-contrast=\"none\">LinkedIn: The Platform for Academic Authors<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h3><p><span data-contrast=\"auto\">LinkedIn is particularly interesting for academic, non-fiction, and professional authors. The platform is not only for professional networking but increasingly serves as  <\/span><b><span data-contrast=\"auto\">a place for subject-matter exchange and personal branding.<\/span><\/b><span data-contrast=\"auto\">. If you publish academic works or have expertise on certain topics, LinkedIn allows you to make your content visible. Posts on current research findings, societal developments, or professional subjects often reach exactly the people engaged in the field.<br\/> <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">LinkedIn\u2019s advantage lies in the high attention for longer, informative posts. <\/span><b><span data-contrast=\"auto\">Unlike fast-moving platforms, content with professional value is the focus. <\/span><\/b><span data-contrast=\"auto\">LinkedIn is thus particularly suitable for establishing expertise and being recognized as a thought leader.<\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">You can also professionally showcase publications, lectures, or events. Academic <\/span>authors can use LinkedIn to <b>communicate research in an accessible and understandable way<\/b>. Clear explanations of complex topics and regular sharing of relevant content increase long-term visibility both within academia and beyond.<span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h3 aria-level=\"3\"><span data-contrast=\"none\">Facebook: Still Relevant for Certain Audiences<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h3><p><span data-contrast=\"auto\">Facebook is outdated? Far from it! Although the platform has lost some attention in recent years, it remains relevant for many authors, especially when the audience is older or professional. Many readers aged 30\u201360 still use Facebook regularly, exchange book recommendations, or follow authors and publishers.   <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><b><span data-contrast=\"auto\">A major advantage is the abundance of groups on specific genres, topics, or areas of interest.<\/span><\/b><span data-contrast=\"auto\"> You can participate in discussions, answer questions, or draw attention to your content. For self-publishers, these communities often  <\/span><b><span data-contrast=\"auto\">provide direct contact with potential readers.<\/span><\/b><span data-contrast=\"auto\">. Academic authors can also use Facebook effectively to share scholarly articles, events, or publications. Niche groups\u2014e.g., pedagogy, business, or psychology\u2014enable targeted exchange with interested users. Facebook is also useful for event marketing; readings, webinars, or book releases can be organized and promoted through events. Comments and shares help content remain visible longer than on fast-moving platforms like TikTok.    <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">It is important not to view Facebook solely as an advertising channel. <\/span><b><span data-contrast=\"auto\">Successful authors actively participate, provide value, and engage in genuine conversations with their community.<\/span><\/b><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">What Should You Post?<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Many authors believe they must constantly promote their book. However, this often generates little interest. Successful social media presences thrive on   <\/span><b><span data-contrast=\"auto\">variety and personality.<\/span><\/b><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"auto\">Content that works well includes:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Insights into your <b>writing process<\/b> <span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><b>Research stories <\/b><\/span>or facts from your field <span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Short<b> writing or publishing tips<\/b><span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Personal <b>experiences<\/b> from daily author life <span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Quotes or <b>excerpts<\/b><span data-contrast=\"auto\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b>Recommendations<\/b> of other books or professional articles <span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Questions to your community <\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul><p>A simple guideline is the <b>80\/20 rule<\/b>: about 80% of your content should inform, entertain, or inspire, while only about 20% should be directly promotional.<span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Consistency Beats Perfection<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Think the effort isn\u2019t worth it? Don\u2019t get discouraged: consistency is more important than daily activity. Two strong posts per week are better than stressing to post every day. Plan your content ahead and use scheduling tools to save time.    <\/span><b><span data-contrast=\"auto\">Do not focus solely on reach numbers; smaller communities can be very valuable if they truly engage with your content.<\/span><\/b><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Community Instead of Pure Advertising<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Social media is not traditional advertising. It\u2019s about building relationships.  <\/span><b><span data-contrast=\"auto\">Respond to comments, participate in discussions, and support other authors or creatives.<\/span><\/b><span data-contrast=\"auto\"> In self-publishing, collaborations and mutual recommendations often emerge from social networks. Being an active part of a community pays off in the long term. <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Your Own Newsletter Remains Important<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Despite social networks, don\u2019t rely solely on them. Algorithms change constantly, and reach can suddenly drop.  <\/span><b><span data-contrast=\"auto\">Your own newsletter provides direct contact with your readers.<\/span><\/b><span data-contrast=\"auto\"> Many successful authors combine social media with email marketing. Through a newsletter, you can announce new releases, share exclusive content, or build a dedicated readership over time. <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><h2 aria-level=\"2\"><span data-contrast=\"none\">Conclusion<br\/><\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Social media offers enormous opportunities for authors\u2014whether you publish fiction, non-fiction, or academic works. The key is not to be present on every platform, but to strategically and authentically use the channels that fit you.  <\/span><b><span data-contrast=\"auto\">By regularly sharing helpful or interesting content, interacting with your community, and being patient, social media can become an integral part of your author brand. <\/span><\/b><span data-contrast=\"auto\">Readers today are looking not just for good books, but also for people they want to follow.<\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b99bdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b99bdf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c400244\" data-id=\"c400244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d09ddc3 elementor-widget elementor-widget-text-editor\" data-id=\"d09ddc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 aria-level=\"2\"><span data-contrast=\"none\">Sources<\/span><span data-ccp-props=\"{\"134245418\":true,\"134245529\":true,\"335559738\":160,\"335559739\":80}\"> <\/span><\/h2><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/creators.instagram.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/creators.instagram.com\/<\/span><\/a><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.epubli.com\/wissen\/social-media-fuer-autoren\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.epubli.com\/wissen\/social-media-fuer-autoren<\/span><\/a><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/blog.bod.de\/vermarkten\/inhalte-auf-social-media\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.buchvermarktung.de\/social-media-kanal-fuer-autoren\/<\/span><\/a><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.hubspot.com\/marketing-statistics<\/span><\/a><span data-ccp-props=\"{}\"> <\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Hootsuite Social Media Trends<\/span><\/a><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee87ee3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee87ee3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-829c8a8\" data-id=\"829c8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08dc6fd elementor-widget elementor-widget-accordion\" data-id=\"08dc6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How often should authors post on social media? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9291\"><p>Consistency is more important than daily activity. Two to three high-quality posts per week are usually enough to remain visible and build a community.<span class=\"EOP Selected SCXW32934417 BCX0\" data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9292\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9292\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Which platform is best for authors? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9292\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9292\"><p>It depends on your genre and target audience. Instagram is suitable for personal insights and community building; LinkedIn is best for academic or professional content; TikTok offers large reach for creative short videos.<span class=\"EOP Selected SCXW190598170 BCX0\" data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9293\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9293\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need to share private content to succeed? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9293\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9293\"><p><span class=\"TextRun SCXW245250567 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245250567 BCX0\">No. Being authentic doesn\u2019t mean sharing your private life. <strong> <\/strong><\/span><\/span>You decide which insights to provide\u2014your writing process, research, or daily workflow.<span class=\"EOP Selected SCXW245250567 BCX0\" data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9294\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9294\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is social media worthwhile for academic authors? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9294\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9294\"><p><span class=\"TextRun SCXW249965852 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249965852 BCX0\">Yes. Platforms like LinkedIn allow you to showcase research, discuss academic topics, and attract new  <\/span>readers or professional contacts.<\/span><span class=\"EOP Selected SCXW249965852 BCX0\" data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9295\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9295\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What should I do if my posts have low reach? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9295\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9295\"><p><span class=\"TextRun SCXW60498850 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60498850 BCX0\">Growth is usually gradual. <\/span><\/span><strong><span class=\"TextRun SCXW60498850 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60498850 BCX0\">Patience, consistency, and valuable content are key.<\/span><\/span><\/strong><span class=\"TextRun SCXW60498850 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60498850 BCX0\"><strong> <\/strong>Engaging with other accounts and maintaining a clear focus on your audience helps increase visibility over time.<\/span><\/span><span class=\"EOP Selected SCXW60498850 BCX0\" data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cc00fbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc00fbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27955fc6\" data-id=\"27955fc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268904da elementor-widget elementor-widget-text-editor\" data-id=\"268904da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you like our magazine? Then sign up for our GRIN newsletter now! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b83017 elementor-button-align-center elementor-mobile-button-align-stretch registr_form_grin elementor-widget elementor-widget-global elementor-global-34452 elementor-widget-form\" data-id=\"50b83017\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"newsletter_subscription\" name=\"Formular\" aria-label=\"Formular\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"52707\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"50b83017\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVorname \/ First name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Dein Vorname \/ Your first name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ac13577 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ac13577\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNachname \/ Surname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ac13577]\" id=\"form-field-field_ac13577\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Dein Nachmane \/ Your surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"email@example.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"subscription\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt anmelden \/ Sign up now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='en' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-243f48ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"243f48ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21f00526\" data-id=\"21f00526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44dc09bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44dc09bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310efe4a elementor-widget elementor-widget-text-editor\" data-id=\"310efe4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Want to keep reading?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8068f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3c8068f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-51263 magazin-studierende type-magazin-studierende status-publish format-standard has-post-thumbnail hentry collections-self-publishing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/plotting-for-authors\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog-300x135.jpg\" class=\"attachment-medium size-medium wp-image-51261\" alt=\"\" srcset=\"https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog-300x135.jpg 300w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog-1024x461.jpg 1024w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog-768x346.jpg 768w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog-150x68.jpg 150w, https:\/\/www.grin.com\/wp-content\/uploads\/2026\/02\/Plotten_Blog.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/plotting-for-authors\/\">\n\t\t\t\tPlotting for Authors\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.grin.com\/en\/magazin\/self-publishing\/plotting-for-authors\/\" aria-label=\"Read more about Plotting for Authors\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369de62c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"369de62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instagram, LinkedIn, TikTok, or perhaps your own newsletter? For authors, social media has long been more than just advertising. Those who use the right platforms and communicate authentically can attract readers, make their expertise visible, and build a strong community over time. In this article, you\u2019ll learn which channels are especially suitable and how to integrate social media effectively into your author workflow.    <\/p>\n","protected":false},"author":36,"featured_media":53317,"menu_order":0,"template":"area-article.php","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"collections":[350],"magazin_studierende_tag":[],"class_list":["post-52707","magazin-studierende","type-magazin-studierende","status-publish","format-standard","has-post-thumbnail","hentry","collections-self-publishing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende"}],"about":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/types\/magazin-studierende"}],"author":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/users\/36"}],"version-history":[{"count":3,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52707\/revisions"}],"predecessor-version":[{"id":54026,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin-studierende\/52707\/revisions\/54026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media\/53317"}],"wp:attachment":[{"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/media?parent=52707"}],"wp:term":[{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/collections?post=52707"},{"taxonomy":"magazin_studierende_tag","embeddable":true,"href":"https:\/\/www.grin.com\/en\/wp-json\/wp\/v2\/magazin_studierende_tag?post=52707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}