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Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99