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Results for »
Involvement
« (15 results)
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Involvement und Werbung. Wie beeinflusst das Involvement die Werbeeffektivität?
Autor:in:
Regina Schneider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 18.99
Die Relevanz von Involvement und Fit bei Cause-related Marketing-Kampagnen
Eine empirische Analyse
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 18.99
Social Media in Low Involvement-Märkten
Erfolgsfaktoren einer Social Media-Präsenz von Unternehmen der Versicherungsbranche
Autor:in:
Christina Wagner-Emden (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Wahrnehmung am Point of Sale. Eine Evaluation unterschiedlicher digitaler Maßnahmen im Retail
Autor:in:
Sebastian Tober (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,2
Price:
US$ 18.99
Die Bedeutung der Website als Instrument der Marktkommunikation
Eine empirische Untersuchung zum Einfluss des Involvements auf das Konsumentenverhalten gegenüber Marken-Websites und die Konsequenzen für die Kommunikationsstrategie
Autor:in:
Verena Birkendahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2000
Price:
US$ 36.99
Effekte visueller Komplexität in der Wahrnehmung von Werbung
Autor:in:
B.A. Sophia Bayer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
"Fan geht vor". Die optimale Ausgestaltung eines Stadionbesuches
Eine Conjoint-Analyse zur Herleitung der Erfolgskatoren
Autor:in:
Sascha Radewald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 42.99
Menschen und ihre Autos
Analyse einer potentiell kongruenten Beziehung zwischen KonsumentInnen- und Markenpersönlichkeit im Automobilbereich
Autor:in:
Alexandra Schels (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 45.99
Identifikation und Analyse zentraler Determinanten von Kundenbindung
Eine theoretisch-konzeptionelle Analyse
Autor:in:
Jane Petzold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Untersuchung wesentlicher Einflussfaktoren des Entstehens von Beratungsdiebstahl im Bereich Consumer Electronics
Autor:in:
Mag. (FH) Alexander Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Markenbindung. Realität oder Illusion?
Wie sich der Seitensprung verhindern lässt
Autor:in:
Eyk Kluge (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 44.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
The influence of packaging colour on expected and perceived product attributes of low-involvement products. Colour as a silent salesman
Autor:in:
Jessica Novi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1
Price:
US$ 19.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 41.99