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Results for »
brand equity
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Creating Brand Equity
Brand equity building and its key factors of influence
Autor:in: Anonymous
Subject:
Business economics - Miscellaneous
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
Autor:in:
Andreas Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,3
Price:
US$ 36.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue
Autor:in:
Alexander von Hohenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
Price:
US$ 18.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 39.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 20.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2013
Price:
US$ 0.99
How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
Autor:in:
Kilian Stöckel (Author)
Subject:
Business economics - Corporate communication
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 37.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1.5
Price:
US$ 18.99
Towards Customer Equity: should marketers shift focus from brand equity?
Autor:in:
Malini Majumdar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2009
Price:
US$ 17.99
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions
Autor:in:
Faizan Khan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2018 , Grade: 4.0
Price:
US$ 30.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
A brand analysis of mytaxi. What could a repositioning strategy include?
Autor:in:
Vanessa Busch (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2019 , Grade: 1,4
Price:
US$ 17.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Jack Daniel's Brand Activity Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 15.99
Brand Value in Luxury. Industry Perspectives
Autor:in:
Ramon Bravo Gonzalez (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Academic Paper , 2021
Price:
US$ 20.99
The role of viral advertising in brand equity building
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014
Price:
US$ 20.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 20.99
Brand Management. Changes in the Past 40 Years
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2023 , Grade: 1.7
Price:
US$ 6.99
Measurement of Soccer Brands in Social Media
Autor:in:
Sebastian Straube (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2019 , Grade: 2,3
Price:
US$ 17.99
Phenomenon of brand hate. Behavioral consequences and managerial implications
Autor:in:
B.Sc. Teresa Pavelka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,7
Price:
US$ 20.99
How brands resonate meaningfully with their target audience
Autor:in:
Nick Birch (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Essay , 2014 , Grade: 1.1
Price:
US$ 16.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
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