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Josephine Starke, 2010, Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit, München, GRIN Verlag GmbH
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Medien / Kommunikation - Public Relations, Werbung, Marketing: neuer Titel erschienen: Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
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