International Search Engine Marketing with YouTube Videos

Changes in competitive conditions with video ads


Research Paper (undergraduate), 2012

38 Pages, Grade: 1.0


Excerpt


Contents at a Glance

Abstract

Cover

Dedication

Foreword

Contents at a Glance

Explanation of abbreviations

List of figures

List of attachments

Introduction

1. General basics
1.1 When in Rome, do as the Romans do!
1.2 Video contents and keywords
1.3 Landing pages

2. Customers, visitors, analysis and specifications
2.1 Dialogue with customers
2.2 Users and visitors on YouTube channels
2.3 Video specifications
2.4 Measurement, analysis and improvement
2.5 User statistics and the link to ROI and CPC

3. Google, video ads and mobile appliances
3.1 Prosperous with proper video contents
3.2 Speed is no sorcery

4. Conclusion

Attachments

Bibliography

Online resources

Excerpt out of 38 pages

Details

Title
International Search Engine Marketing with YouTube Videos
Subtitle
Changes in competitive conditions with video ads
College
University of Applied Sciences Bremerhaven
Grade
1.0
Author
Year
2012
Pages
38
Catalog Number
V273250
ISBN (eBook)
9783656654902
ISBN (Book)
9783656654919
File size
2609 KB
Language
English
Keywords
Marketing, Video, Wilkens, CDE, International, SEM, Search Engine Marketing, SEO, SEA, SMO, PAL, NTSC, QR, RSS, CPC, CPL, Landing page, Website traffic, content, customer, UGC, Keywords, Entertainment, Social media, Social Network, Facebook, Mobile OS, iPad, Tablet, iPhone, Smartphone, paid listing, sponsored links, URL, country-specific, business, company, HTML, HTML5-tags, Twitter, iOS, communication, PR, B2B, B2C, CRM, bloggers, Blog, broadcast, camera, campaign, Dailymotion, embedded, Internet, launched, redirected, optimize video, Google video, platform, story, subscriber, upload, video content, video advertising
Quote paper
BA Frank Wilkens (Author), 2012, International Search Engine Marketing with YouTube Videos, Munich, GRIN Verlag, https://www.grin.com/document/273250

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Title: International Search Engine Marketing with YouTube Videos



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