Nowadays, the process of aging is becoming more and more unpopular. The market is full of remedies against the signs of aging, some of dubitable worth. In a more scientific approach, “anti-aging” researchers have examined the effects of nutrients on pathologic metabolism.
After the first discoveries of significant effects, the impact of this new discipline was extraordinary. Researchers and the pharmaceutical industry as well as nutritional and retail companies enthusiastically started to develop frameworks to combine clinical expertise with the new concept of private health prevention. In the late 1980’s, the term “functional food” was coined in Japan.
High customer acceptance from the beginning has brought on an expansion of the “functional food” market segment from the early 1990’s on, rendering the market more and more competitive. For competing enterprises, identifying the determining factors of customer acceptance is therefore of great importance.
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Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- Introduction
- Basic Key Elements of Business Research
- Theoretical Foundation
- The Scientific Method
- The Meaning of Theory and Research
- Secondary Research
- Advantages and disadvantages of secondary data
- Functional food - taste for health?
- The Industry
- The Market
- Consumer acceptance of functional food
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper aims to analyze the development and market potential of functional foods. It investigates the factors driving consumer acceptance, explores the scientific evidence behind the health claims associated with functional foods, and examines the role of functional foods in preventive healthcare.- The growth and development of the functional food market
- Consumer perception and acceptance of functional foods
- The scientific basis for health claims associated with functional foods
- The potential of functional foods in promoting preventative healthcare
- The challenges and opportunities for functional food companies
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: The introduction sets the stage by discussing the increasing popularity of functional foods and their role in addressing aging and health concerns. It highlights the growing importance of clinical nutrition and the emergence of functional food as a response to the rising incidence of chronic diseases.
- Basic Key Elements of Business Research: This section outlines the fundamental elements of business research, including the scientific method, the role of theory and research, and the use of secondary data.
- Theoretical Foundation: This section provides a theoretical framework for the research, delving into the scientific method, the concept of theory and research, and the advantages and disadvantages of secondary research.
- Functional food - taste for health?: This section examines the concept of functional food and explores the factors driving its acceptance, particularly the desire for healthy and convenient food options.
- The Industry: This section delves into the functional food industry, analyzing its growth, key players, and trends in the market.
- The Market: This section explores the market for functional foods, focusing on consumer demographics, purchasing patterns, and key market segments.
- Consumer acceptance of functional food: This section investigates the factors influencing consumer acceptance of functional food, including perceptions of health benefits, taste, and price.
Schlüsselwörter (Keywords)
Functional food, consumer acceptance, health claims, scientific evidence, market trends, preventative healthcare, clinical nutrition, secondary research, business research, aging, chronic diseases, industry, market, consumer behavior.- Quote paper
- Dr. Kadir Yilmaz (Author), 2009, Functional food: health care or profitable business?, Munich, GRIN Verlag, https://www.grin.com/document/127430
