Cadbury Schweppes Plc., a soft-drinks and confecitonary manufacturer and marketer, is on its crossroads from an international growth perspective. A snapshot provided in the report thereafter shows that with its revenues going into billions it is too large to be just a regional niche player but aswell, it is way too small to really compete equally with it key global compeitiors, such as Coca-Cola and Pepsico on the one side of her business and Mars, the world’s leading confectionery manufacturer or Unilever’s chocolate and ice
cream manufacturer on the other side.
But still, the way forward for Cadbury Schweppes is “grow or go”. “Go” - this would mean a partial divestiture of its operations - would just be a last resort. Thus, in order to get into the “grow”-mode, Cadbury Schweppes needs to find its own way to expand internationally.
This report suggests that it should look at the world not only from a regional perspective as it does today but re-assemble its unique capabilities - Confectionery and Soft-Drinks - put it together and start segmenting its operations from a new, segmental focused business perspective.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Current Situation
- Business Overview
- Analysis of Current Situation
- Finance - a helicopter view
- Strategy
- Key success factors
- International Operations of Cadbury Schweppes
- Future Directions
- Broad industry trends
- The future Strategy for CSG
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze the current situation of Cadbury Schweppes Plc., a leading confectionery and beverage manufacturer, and identify strategies for its future growth. It focuses on the company's international operations and the challenges posed by its position in the global market. The report then explores potential future directions for the company, including segmenting its operations to create a more focused business perspective.
- Financial Performance and Growth Strategies
- International Operations and Market Positioning
- Segmentation of Operations and Business Focus
- Competitor Analysis and Benchmarking
- Future Trends in the Confectionery and Beverage Industry
Zusammenfassung der Kapitel (Chapter Summaries)
The Executive Summary provides an overview of Cadbury Schweppes Plc. and its position in the global market. The report highlights the company's significant size and the challenges it faces in competing with major players like Coca-Cola and Pepsi.
The section "Current Situation" introduces Cadbury Schweppes Plc. and its business overview. It discusses the company's history, its core products, and its strategic acquisitions. The section also includes an analysis of the company's stock valuation in relation to its main competitor, Coca-Cola Enterprises.
The "Analysis of Current Situation" section delves into the financial performance of Cadbury Schweppes Plc., highlighting its marketing-intensive strategy and examining its revenue and earnings per share trends. The section also provides a table summarizing the company's key financial data.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this text include international growth, confectionery and beverage manufacturing, international marketing, multi-domestic and multi-market strategies, financial performance, competitor analysis, market segmentation, future trends in the industry, and sustainable revenue growth.
- Quote paper
- Dipl.-Ing. Christoph Frhr. von Gamm (Author), 2000, Cadbury Schweppes - Time to refocus its Strategy?, Munich, GRIN Verlag, https://www.grin.com/document/144858
