Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- COMPANY OVERVIEW
- Situation Analysis
- Operating Segments
- Client
- Microsoft Business Division
- Entertainment and Devices Division
- Server and Tools
- Online Services Business
- Comparison of the Business Units
- SWOT
- COMPETITOR ANALYSIS
- Red Hat
- Yahoo
- Oracle
- Apple
- Sony Xbox vs. Playstation
- Competitive Strategies
- MARKETING STRATEGY
- Go-To-Market (GTM) Strategies
- PROBLEM STATEMENT
- STRATEGIC ALTERNATIVES
- Open Source Strategy
- Home Concept
- SUMMARY AND CONCLUSION
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper analyzes the challenges faced by Microsoft Corporation and aims to identify the most appropriate strategic response. The paper draws on both quantitative and qualitative data to achieve its objectives, which are:- Identifying and analyzing the competitive strategies of Microsoft's rivals
- Exploring the potential of new technologies offered by Microsoft as alternatives to its traditional products
- Evaluating Microsoft's business units and their financial performance
- Examining the company's competitive landscape and identifying key opportunities and threats
- Analyzing Microsoft's current marketing strategies and proposing potential improvements.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides a brief overview of Microsoft's position in the technology market, highlighting both its strengths and challenges. The paper then delves into a comprehensive company overview, covering Microsoft's business segments, product portfolio, and financial performance. Chapter three focuses on the competitive landscape, examining the strategies of Microsoft's major rivals such as Red Hat, Google, and Apple. Chapter four explores Microsoft's marketing strategies, including its Go-To-Market approach. The problem statement outlines the key challenges facing Microsoft, which are addressed in chapter six, where strategic alternatives such as an open-source strategy are discussed.
Schlüsselwörter (Keywords)
Microsoft, technology, business strategy, competitive landscape, rivals, market analysis, financial performance, operating segments, marketing strategies, open-source, cloud computing.- Arbeit zitieren
- Fuat Beyazitoglu (Autor:in), 2009, Business Marketing - the case of Microsoft, München, GRIN Verlag, https://www.grin.com/document/147364
