The concept is about a realisation of a traditional drive-in cinema in the agglomeration of Braunschweig/Hanover and to give the guests the chance to see the latest films or to reminisce with the best classic films. The attendents should experience car romance and another way of watching movies. As a special feature you can enjoy your favorite movie in your chosen classic car, like for example a Ford Mustang or a Volkswagen Beetle.
Table of Contents
- Business idea
- How to make money?
- What are the costs?
Objectives and Key Themes
This business plan outlines the concept of a drive-in cinema in the Braunschweig/Hanover area, focusing on the feasibility of this venture and its financial viability. The author explores various aspects of the business model, including revenue streams, operational costs, and marketing strategies.
- Drive-in cinema as a unique leisure experience
- Financial projections and revenue generation
- Cost analysis and operational expenses
- Target audience and marketing strategies
Chapter Summaries
Business idea
The chapter outlines the concept of a traditional drive-in cinema, highlighting its unique appeal as a nostalgic and engaging entertainment option. The author discusses the intended location, target audience, and the technical setup for film projection and audio transmission.
How to make money?
This chapter delves into the potential revenue streams for the drive-in cinema, including ticket sales, concessions, and other revenue-generating activities like radio and advertising space. The author provides a preliminary calculation of potential income based on estimated visitor numbers and pricing strategies.
What are the costs?
The chapter explores the various costs associated with running a drive-in cinema, encompassing land rental, energy and water consumption, personnel expenses, and the cost of equipment and materials. The author acknowledges the need for a comprehensive cost analysis.
Keywords
The main focus of this business plan revolves around the concept of a drive-in cinema, including its financial feasibility, revenue generation, operational costs, target audience, and marketing strategies. Other key terms include income calculation, cost analysis, and the unique selling proposition of a drive-in experience.
- Quote paper
- Ricardo Apel (Author), 2011, Business model: drive-in cinema, Munich, GRIN Verlag, https://www.grin.com/document/193100
