The concept is about a realisation of a traditional drive-in cinema in the agglomeration of Braunschweig/Hanover and to give the guests the chance to see the latest films or to reminisce with the best classic films. The attendents should experience car romance and another way of watching movies. As a special feature you can enjoy your favorite movie in your chosen classic car, like for example a Ford Mustang or a Volkswagen Beetle.
Table of Contents
- Business idea
- How to make money?
- What are the costs?
Objectives and Key Themes
This business plan outlines the concept of a drive-in cinema in the Braunschweig/Hanover area, focusing on the feasibility of this venture and its financial viability. The author explores various aspects of the business model, including revenue streams, operational costs, and marketing strategies.
- Drive-in cinema as a unique leisure experience
- Financial projections and revenue generation
- Cost analysis and operational expenses
- Target audience and marketing strategies
Chapter Summaries
Business idea
The chapter outlines the concept of a traditional drive-in cinema, highlighting its unique appeal as a nostalgic and engaging entertainment option. The author discusses the intended location, target audience, and the technical setup for film projection and audio transmission.
How to make money?
This chapter delves into the potential revenue streams for the drive-in cinema, including ticket sales, concessions, and other revenue-generating activities like radio and advertising space. The author provides a preliminary calculation of potential income based on estimated visitor numbers and pricing strategies.
What are the costs?
The chapter explores the various costs associated with running a drive-in cinema, encompassing land rental, energy and water consumption, personnel expenses, and the cost of equipment and materials. The author acknowledges the need for a comprehensive cost analysis.
Keywords
The main focus of this business plan revolves around the concept of a drive-in cinema, including its financial feasibility, revenue generation, operational costs, target audience, and marketing strategies. Other key terms include income calculation, cost analysis, and the unique selling proposition of a drive-in experience.
Frequently Asked Questions
What is the core business idea for the drive-in cinema in Braunschweig/Hanover?
The idea is to create a nostalgic drive-in cinema experience where guests can watch classic and modern films from their cars, with the option to rent classic cars like a Ford Mustang.
How does a drive-in cinema generate revenue?
Revenue is generated through ticket sales, concession stands (food and drinks), on-site advertising, and potentially leasing radio frequencies or classic car rentals.
What are the main operational costs involved?
Key costs include land rental, energy and water utilities, staff wages, film licensing fees, and the maintenance of projection and audio equipment.
Who is the target audience for this business model?
The target audience includes film enthusiasts, car lovers looking for a romantic or unique experience, and families seeking an alternative leisure activity.
What is the unique selling proposition (USP) of this drive-in cinema?
The USP is the combination of "car romance" and nostalgia, specifically enhanced by the feature of watching movies in iconic classic cars provided by the venue.
- Citation du texte
- Ricardo Apel (Auteur), 2011, Business model: drive-in cinema, Munich, GRIN Verlag, https://www.grin.com/document/193100
