Brand Analysis "Axe" - Consumer Behaviour Theories

Maslow Theory, Freudian Personality Theory, Involvement Theory

Excerpt

1 Brand Overview

2 Survey Target Group

3 Maslow Theory

4 Freudian Personality Theory

5 Involvement Theory

6 Conclusion

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Excerpt out of 24 pages

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Title: Brand Analysis "Axe" - Consumer Behaviour Theories
Subtitle: Maslow Theory, Freudian Personality Theory, Involvement Theory
College: University of Newcastle
Grade: 1,7
Authors: Alena Kalkum (Author)Isabel Reinhardt (Author)
Year: 2012
Pages: 24
Catalog Number: V210138
ISBN (eBook): 9783656378785
ISBN (Book): 9783656380177
File size: 1139 KB
Language: English
Keywords: Consumer Behaviour, International Marketing, Case Study, Brand Analysis, Axe, Lynx, marketing theory, Freudian Theory, Maslow, Involvement Theory

Quote paper: Alena Kalkum (Author)Isabel Reinhardt (Author), 2012, Brand Analysis "Axe" - Consumer Behaviour Theories, Munich, GRIN Verlag, https://www.grin.com/document/210138

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