This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods.
It is important to conduct a systematic investigation regarding the concept of country of
origin in the developing countries as it has its effects on the exporters, foreign manufacturers,
domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense
competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Background
- Research Question
- Research Aim
- Research Objectives
- To study the current Chinese auto industry and the growing competition in the industry
- To evaluate the concept of consumer behaviour and the factors impacting the consumer buying behaviour with respect to auto industry
- To review various literatures and academic published in the context of consumer behaviour and Chinese auto industry
- To study the factors which may hamper the growth of Chinese auto industry as a result of growing foreign giant companies
- Literature Review
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the current state of the Chinese auto industry, specifically focusing on the competition it faces from foreign auto industry brands. The study seeks to understand the factors that have contributed to the immense growth of the Chinese auto industry despite this competition. It will also explore the preferences and perceptions of Chinese consumers towards domestic and foreign auto brands.- Competition between Chinese and foreign automobile brands
- Factors influencing the growth of the Chinese auto industry
- Chinese consumer behavior and perceptions regarding automobiles
- Impact of country of origin on consumer preferences
- The role of country image in consumer decision-making
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides a comprehensive overview of the Chinese automotive industry and its rapid growth, highlighting its dominance in the global market. The chapter also discusses the increasing competition from foreign brands and the need for Chinese automakers to become globally competitive.
- Background: This chapter delves into the history and growth of the Chinese automotive industry, highlighting its Soviet origins and its remarkable expansion in recent years. It also examines the role of foreign brands in shaping the industry and their impact on consumer behavior.
- Research Question: This chapter presents the central question guiding the research, examining whether the Chinese auto industry is successfully navigating the growing competition from foreign brands and understanding if Chinese consumer preferences are shifting towards domestic brands.
- Research Aim: This chapter clarifies the study's primary objective, which is to investigate the factors contributing to the significant growth of the Chinese auto industry while facing intense competition from foreign companies.
- Research Objectives: This chapter outlines the specific objectives of the research, which include studying the current landscape of the Chinese auto industry, analyzing consumer buying behavior, reviewing relevant literature, and identifying potential obstacles to the future growth of the Chinese auto industry.
- Literature Review: This chapter provides a comprehensive review of existing research on consumer behavior, country of origin, and their impact on the Chinese auto industry. It explores key concepts and theories related to consumer decision-making processes, the influence of brand and country image, and the role of social factors in purchase decisions.
Schlüsselwörter (Keywords)
The study focuses on the Chinese auto industry, consumer behavior, country of origin effect, brand image, country image, consumer preferences, competitive analysis, and foreign direct investment in the automotive sector. The research uses empirical data and literature review to understand how these factors influence the success and future prospects of the Chinese auto industry.- Quote paper
- Alex Ngumbi (Author), 2012, Consumer behavior analysis of Chinese Auto Industry against foreign giant companies, Munich, GRIN Verlag, https://www.grin.com/document/265539
