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Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems

Name: Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems
Price: 18.95 EUR
Availability: InStock
Author: Giulia Lucarelli
ISBN: 978-3-668-10967-4

Term Paper, 2015

16 Pages, Grade: A

Giulia Lucarelli (Author)

Excerpt

1. Introduction

2. Analysis of the reasons of Sony’s failure

3. Analysis of factors which made Matsushita’s approach successful

4. Analysis from Technology point of view

5. Strategic choices Sony could have made differently

6. Discussion and Conclusion

7. References

Excerpt out of 16 pages

Details

Title: Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems
College: University of Southern Denmark
Grade: A
Author: Giulia Lucarelli (Author)
Year: 2015
Pages: 16
Catalog Number: V307982
ISBN (eBook): 9783668109667
ISBN (Book): 9783668109674
File size: 985 KB
Language: English
Keywords: VCRs Competitive Battle, Technological Changes

Quote paper: Giulia Lucarelli (Author), 2015, Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems, Munich, GRIN Verlag, https://www.grin.com/document/307982

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