Excerpt
Table of Contents
Executive Summary
List of Abbreviations
List of Figures
List of Tables
Table of Contents
1. Introduction
1.1 Problem definition
1.2 Methodology
2. International Market Entry Modes
2.1 Overview
2.2 Advantages and Disadvantages
3. Tesla Motors Inc.
3.1 Tesla Motors – The company
3.2 Financial Situation
4. Corporate Strategy
4.1 Corporate Vision
4.1.1 Build a Sport car
4.1.2 Use that money to build an affordable car
4.1.3 Use that money to build an even more affordable car
4.1.4 Provide zero emission electric power generation options
4.2 Tesla`s Firm Specific Advantages
4.2.1 Electric Vehicle
4.2.2 The Battery
4.2.3 The Infrastructure
4.3 Additional FSAs
4.4 Location Bound FSAs
4.5 Non-Location Bound FSAs
5. Tesla’s Strategy in Germany
6. Conclusion
7. Bibliography
Appendix
- Quote paper
- Andreas Kauerhof (Author), 2016, Tesla Motors Inc. Market Entry Strategy in Germany, Munich, GRIN Verlag, https://www.grin.com/document/354492
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