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The rise and fall of Eastman Kodak. Will it survive beyond 2012?


Essay, 2016

11 Pages, Grade: 3.98


Abstract or Introduction

George Eastman founded Eastman Kodak Co. in 1892 for offering imaging products that support leisure, Commercial, entertainment, and scientific purposes. The Company also traded on the New York Stock Exchange and in 2008 reported over $9 billion in revenue and $9 billion in assets.

Details

Title
The rise and fall of Eastman Kodak. Will it survive beyond 2012?
College
Kathmandu University  (Kathmandu University School Of Management)
Course
Marketing
Grade
3.98
Author
Year
2016
Pages
11
Catalog Number
V382951
ISBN (eBook)
9783668667020
ISBN (Book)
9783668667037
File size
554 KB
Language
English
Keywords
case study, Business case
Quote paper
Bharat Koirala (Author), 2016, The rise and fall of Eastman Kodak. Will it survive beyond 2012?, Munich, GRIN Verlag, https://www.grin.com/document/382951

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