Suppose your boss want to do a long-term investment. A report to recommend one multi-national company to him/her. It included the background of the company, the recent stock price history, its worldwide operation policy, its accounting strategy to deal with changes in currency exchange rate and its internal financing policy.
Inhaltsverzeichnis (Table of Contents)
- 1 History and background of Adidas group
- 2 History of the stock price and merger
- 3 Worldwide operation policy
- 3.1 Speed
- 3.2 Cities
- 3.3 Open-Source
- 4 Why will the long term investment gain profits?
- 4.1 Accelerated growth
- 4.2 Sponsoring ship in football
- 5 Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study examines the long-term investment potential of Adidas AG, focusing on the company's financing and controlling practices within its internationalization process. It aims to assess the potential profitability of investing in Adidas, considering its historical growth, current market position, and future strategies.
- History and development of Adidas AG
- Analysis of Adidas' stock price and mergers
- Worldwide operation policy and key strategies
- Growth drivers and potential for future profitability
- Financial performance and key metrics
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 provides an overview of the history and background of Adidas AG, from its origins in 1924 to its current status as a global leader in the sports apparel and footwear industry. It details the company's founding, the split with Puma, and the key milestones in its development, including the acquisition of the iconic three stripes logo and the expansion into different sports and product categories.
Chapter 2 delves into the history of Adidas' stock price, focusing on its initial public offering, its performance in the stock market, and the impact of major mergers and acquisitions. It also explores the ownership structure of the company, with emphasis on the role of institutional and private investors.
Chapter 3 focuses on Adidas' worldwide operation policy, outlining the company's strategic direction and key initiatives for the years leading up to 2020. It specifically highlights the three pillars of their strategy: Speed, Cities, and Open-Source. The chapter discusses the company's focus on accelerating product development and launch times, expanding its presence in key urban markets, and promoting collaborative innovation.
Schlüsselwörter (Keywords)
The central keywords of this study revolve around the themes of long-term investment, Adidas AG, internationalization, financing, controlling, profitability, stock price, mergers and acquisitions, worldwide operation policy, speed, cities, open-source, and growth drivers.
- Quote paper
- Long Nguyen (Author), 2017, Long-term investment: ADIDAS GROUP. Financing and controlling in the internationalisation process, Munich, GRIN Verlag, https://www.grin.com/document/507420
