Red biotechnology in Germany

environmental factors to an entrance of the German fertility treatment market


Seminararbeit, 2010

18 Seiten, Note: 1,9


Leseprobe


Table of Contents

List of Abbreviations

List of Figures

1. Introduction

2. Oxford Fertility Unit – Company Profile

3. The German Assisted Reproductive Treatment market
3.1 Market facts
3.2 Economical environment
3.3 Socio-cultural environment
3.4 Political/Legal environment
3.5 Technical environment

4. Market entry modes

5. Conclusions

Affix

Hofstede Cultural Dimensions

Sources

Monographs

Internet

Ende der Leseprobe aus 18 Seiten

Details

Titel
Red biotechnology in Germany
Untertitel
environmental factors to an entrance of the German fertility treatment market
Hochschule
Stuttgart Institute of Management and Technology
Veranstaltung
International Management
Note
1,9
Autor
Jahr
2010
Seiten
18
Katalognummer
V150715
ISBN (eBook)
9783640621286
ISBN (Buch)
9783640621712
Dateigröße
570 KB
Sprache
Deutsch
Anmerkungen
This academic paper in the course of international management deals with a UK based fertility treatment company entering the German red biotechnology market. It serves as a great example presenting different factors - from socio-cultural, economical, technological to political ones - that arise with the expansion to foreign markets and how to deal with them. The reader obtains a practical introduction to international management that can be useful for writing any paper on market entrances. In addition it gives indepth insight into the German fertility treatment market.
Schlagworte
Biotechnologie, Red Biotechnology, Rote Biotechnologie, Biotechnology, Market Entrance, Expansion, Market development, Fertility Treatment, Reproduktive Medizin
Arbeit zitieren
Michael Mallek (Autor:in), 2010, Red biotechnology in Germany, München, GRIN Verlag, https://www.grin.com/document/150715

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