Inhaltsverzeichnis


1.  Introduction.  3

1.1  Executive Summary  3

1.2  Company Profile.  5

1.3  Mission  6

1.4  Vision  7

2.  Initial priorities  7

Target  group segmentation and positioning.  8

3.  Global market analysis.  10

3.1  Target market.  12

3.2  Market attractivity  13

3.3  SWOT analysis:  15

3.4  Distribution and marketing channels  18

4.  Financial analysis  19

5.  Product idea and characteristics  22

5.1  The name.  22

5.2  The style  23

6.  Press Release  27

sources   28

Business  Plan: „ZEEE“ (Wahid Far, S. Brede, J. M. - course no. 202362.10E)  2