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Google Inc.An Industry Powerhouse

Google Inc. is a company known for many things. In particular, they are known as one of the best companies with which to be employed.It is also know for being the top search engine used around the world and placing second under Apple for the Worlds Most Admired Companies. According to CNN “Google, in second place after Apple, maintains its reign as the king of search. (“World’s Most Admired Companies 2011,” n.d.). What has allowed Google Inc. to accomplish such a high level of success in a market segment that is oversaturated with so many other options? Google Inc., unlike many other companies in its market segment has focused primarily their search engine “It’s best to do one thing really, really well. We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we can do it better. (“Ten things we know to be true,” n.d.). Second making their users happy. “Focus on the user and all else will follow. Since the beginning we’ve focused on providing the best user experience possible” (“Ten things we know to be true,” n.d.).This along with a superior corporate culture really has helped them reach a level in the game that others are far from. They are continuously looking for everyway possible that they can improve their services. Google Inc. states that “Great just isn’t good enough. We see being great at something as a starting point, not an end point. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected.” (“Ten things we know to be true,” n.d.).In this paper, by bringing to light a handful of factors on Google Inc., there will be no doubt in anyone’s mind that Google Inc. is in fact, an industry powerhouse.

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Environmental Factors

Google Inc. has been very clever with maintaining an edge on its competition. With one of the word’s smartest teams its no surprise that they have achieved this accomplishment.They simply always strive to do one thing, be the best. Google Inc. is innovative and is always thinking one step ahead of its competition. An example of this, is a service that they created called Google AdWords. This service allows an individual or business to select words and phrasesand use them as key words toward his or her business. When an individual searches any of these keywords the advertisers business will become an active link, in which the advertiser only pays when it is clicked. For many, this technology has helped improve marketing tremendously for many. Do to pop up blockers and anti-virus software, Google Inc. realized that web banners, and pop ups were becoming a thing of the past. Therefore, they developed a new way to essentially achieve the same thing: advertising.They saw that their products life cycle was coming to an end and created a replacement for it: displaying how unique of a company they have become.

However, this is notthe only thing significant accomplishment Google Inc. has achieved. They have developed three other sites that help the local and global environment as well as helping local businesses in pursuing their dreams. The names of these sites are Google Ventures, Green Initiatives, and Google.org. Google Inc. describes Google Ventures as “the venture capital arm of Google Inc. In our previous lives, we have founded startups, built products, and invested in companies. Now we focus on finding the most interesting entrepreneurs from a range of sectors and stages, and then using all of our resources to help them succeed.” (“Who we are,” n.d.). They are giving

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back and supporting the local economy, which has never been seen from others in their market segment. Green Initiatives, is a website that Google Inc. has created for three purpose. First, to help educate their users on ways to help the environment, and the ways thattheir company has gone green. As well as how it easy it can be to achieve this. LastlyGoogle.org.is described by Google inc.as “Our philanthropic arm. Google.org uses Google’s strengths in information and technology to build products and advocate for policies that address global challenges” (“Initiatives,” n.d.). It has become clear that Google Inc. is a significant company not just in the United States but also around the world. Competitive Analysis

One major component of Google Inc. success is their corporate culture in which they have created. Without the traditional business image, Google Inc. has become a multimillion-dollar company. Instead of wearing thousand dollar suits, with fancy brief cases everyday, they allow their employees to dress in t-shirts, flip-flops, and wear backpacks to work. Google Inc. would much rather have their employees be as comfortable as possible while they are at work. However, that’s not the only nontraditional aspect of their offices. Instead of displaying big fancy desks, luxurious leather chairs, and fancy lighting Google Inc. explains, “ Here are a few things you might see in a Google workspace: