Strategische Planung und strategisches Management

!!!"##$$$## !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ## !!!!%$$ !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ## !!!!&$$!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! $$ !!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! $$ !!!!!!' !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! %% !!!!!!!!'!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! && !!!!!!(")) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!())!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!***" !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!+++"##!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!***, !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!*****, !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ## !!*****-##,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! $$ !!**!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! '' !!*****,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! %% !!*******,.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! && !!*******,( !!!!!!!!!!!!!!!!!!!!!!!!!!!!! **'#!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ++&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! "" ++++ //!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! "" ++++01!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

2"##$$$##   

23$$$$$$   

  2 )  

   2

42-##   

52,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!   

)

, ## " 6# "

,"

, , "## 89 ### $$ 0""## :####,

*++

($$ ;<= 89 ;= 8%/9 ;3 ///77 %##= ;#3$$$=

77"'A77" %($$$# !

CC*7!

^! CC47++

*

!"# D:$$$777BB!777+E

"),-.*- 0> (" // ( ###$$FF "GA773$$//"3 (770A#"##77 H("#6666 "##$$$## *

"! .

'"C*++C4BB"%$$(##

#/// @ 66 J

^* KBBB7@++

⁺ LBBB7*+

+

##77 ' ,# " 3$$FF(",##" ##J" "!/+.

3 3//77 " 666J///#

J"##$ "$$$##" M G 111 , ' 7 ( 'M'//###6666 %///&$$IIJ#######

$%&''(

%&''"#

D777CCC777!NCE "O##C5****

"!" '

+ , +

-, "# D 77%P77>777BBB777*CE

⁴ 2#.II##"##.6II

%

⁵ A$///0

.00,,,!!08A29

4