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Scholary Paper (Seminar), 2004, 22 Pages
Author: Julia Mahr
Subject: English - Applied Geography
Details
Tags: German, American, Basketball, America, Germany
Year: 2004
Pages: 22
Grade: 1,3
Bibliography: ~ 44 Entries
Language: English
ISBN (E-book): 978-3-640-15837-9
File size: 287 KB
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Abstract
My topic is Basketball in America and Germany and there I had to write about history, structure and differences in the two countries. As people may know, the American Basketball-team won the Gold medal at the Olympic Games only a few weeks ago while the Ger-man team was not even there. The following text will show some interesting information about the development of the game itself and all the facts that are interesting to know about Basketball. As I enroll the economic branch at my school, I also write about “Basketball as entertainment” where I will talk about the money-making side of Basketball and also the importance of media. I really tried to get as much information as possible but for some reason, the people I asked for help were not really interested in helping a pupil with their work and so it was really hard to get the information I needed , I managed to do so nevertheless. For me it was really interesting to do something of that kind and I hope that people will recognize that while reading the following text. Something that is important for me is that the people shouldn’t forget about the sport itself. It’s really nice that the NBA jumped into the Food Business in November 1999 but the sport itself shouldn’t be forgotten because that’s the reason why they all are able to make the money they make. And a sport shouldn’t only be a moneymaker at all.
Fulltext (computer-generated)
Staatliche Fachoberschule und Berufsoberschule Ansbach
Schuljahr 2004/2005
Seminararbeit
von: Julia Mahr
Klasse: BOS 12 W b
Thema:
German and American sport: a comparison
Basketball in America and Germany:
History - structure - differences
Topic and Summary:
My topic is Basketball in America and Germany and there I had to
write about history, structure and differences in the two countries. As
people may know, the American Basketball-team won the Gold
medal at the Olympic Games only a few weeks ago while the Ger-
man team was not even there. The following text will show some
interesting information about the development of the game itself and
all the facts that are interesting to know about Basketball. As I enroll
the economic branch at my school, I also write about "Basketball as
entertainment" where I will talk about the money-making side of
Basketball and also the importance of media. I really tried to get as
much information as possible but for some reason, the people I
asked for help were not really interested in helping a pupil with their
work and so it was really hard to get the information I needed , I
managed to do so nevertheless. For me it was really interesting to
do something of that kind and I hope that people will recognize that
while reading the following text. Something that is important for me
is that the people shouldn′t forget about the sport itself. It′s really
nice that the NBA jumped into the Food Business in November 1999
but the sport itself shouldn′t be forgotten because that′s the reason
why they all are able to make the money they make. And a sport
shouldn′t only be a moneymaker at all.
Vs.
2
Inhaltsverzeichnis
TOPIC AND SUMMARY: 2
INHALTSVERZEICHNIS 3
HISTORY 5
History in general 5
History of Basketball in Germany 6
History of Basketball in America 7
STRUCTURE 8
Common grounds 8
Popularity 8
Basketball as entertainment 9
All-Star games 10
Some rules 10
Current topics 11
DIFFERENCES 12
Teams/League 12
USA 12
Germany 12
Money 13
NBA: 13
BBL: 14
Public interest 14
USA 15
3
Germany 16
Basketball and Media 16
Germany 16
USA 17
Rules 18
LITERATURVERZEICHNIS 20
4
History
At first I would like to give you an overview on the history of Basket-
ball. To structure it I split the history up in "History in general", "His-
tory of Basketball in Germany", and "History of Basketball in Amer-
ica". I shall first turn to the topic "History in general".
History in general
It all started in 1891 when Luther Gulick,
chairman of the physical education de-
partment at the School for Christian
Workers in Springfield Massachusetts,
instructed physical education teacher
James Naismith to invent a new game.
He did so and introduced his class of 18
young men to the game of Basketball to
"Entertain them during the winter
Abb. 1: James Naismith
season."1 J. Naismith dispatched the jani-
tor to find two boxes to be fastened to the balcony railing where they
would serve as goals but the janitor only found two half-bushel
peach baskets and they used these instead. In the early days, they
played with an ordinary soccer ball. "But the soccer ball and the
peach baskets soon gave way to specialized equipment. For exam-
ple, in the early days the peach baskets were closed at the bottom,
meaning that someone had too climb onto a ladder to retrieve the
ball after a made basket."2 James Naismith also outlined 13 original
rules according to which the teams of today still are playing. The
next important step was in 1934 as Basketball became a part of the
Olympic Games. "The first official Olympic Basketball tournament
was held at the 1936 Games in Berlin. The 1936 contests were held
outdoors in a tennis stadium on courts of clay and sand."3
1 http://www.history-of-Basketball.com/history.htm vom 01.07.2004
2 ebd.
3 http://encarta.msn.com/encyclopedia_761571883_2/Basketball.html vom
01.07.2004
5
History of Basketball in Germany
However, it took much longer for Basketball to become a popular
sport in Germany. Therefore, in 1896 Ernst Hermann told his father
about Basketball because he knew about it from his school in Bos-
ton, USA. Ernst Hermann was the sports director of a college and
his father, August Hermann, was the leader of a gymnastic club in
Braunschweig. The first game was played in Braunschweig, but the
game could not assert itself. Hermann Niebuhr, who is called the
"Father of German Basketball" today, became familiar with Basket-
ball in 1930 at a U.S.-College in Istanbul.1 As he returned to Ger-
many in 1933 he introduced Basketball at several universities and
sports clubs. And, because of this foreign students started playing
Basketball at universities in Munich, Breslau, Gera, Wünsdorf, and
Bad Kreuznach. Hermann Niebhur took further action to introduce
Basketball in Germany and in 1935 Basketball became an organ-
ized game.2 Unfortunately, due o the Second World War, Basketball
disappeared because of the destruction of the country. However,
after the war, French and American occupation troops helped to
rebuild the game again and brought new life to the game. Because
of that great development of German Basketball, the "Deutsche
Basketball Bund DBB" was founded in Düsseldorf on October the
1st in 1949.3 Therefore, in 1951 the first German team took part at
the European Championship. The "1. Bundesliga" and ,,2.
Bundesliga" started in 1975.4 The next thing which was very impor-
tant for the development of popularity of Basketball in Germany was
the European Championship in 1993. This Championship took place
in Germany and the German team won. After this success, Basket-
ball had become the most famous sport among 12 19 year olds in
1997 and 1998.5 The next and simultaneous athletic successes for
Germany were the 3rd place at the World-Championship in 2002
1,,Das Phänomen ,,Basketball" Erfindung - Begeisterung Verbreitung" Informatio-
nen des Deutschen Basketball Bundes, Berlin, o. J.; S. 4
2 ebd. S. 4f.
3 vgl. ebd. S. 7
4 vgl. ebd. S. 15
5 vgl. ebd. S 23 ff
6
and Dirk Nowitzky election as most valuable player of the tourna-
ment.1
History of Basketball in America
"Professional Basketball in America began in 1896 at a YMCA in
Trenton, New Jersey. A dispute between members of the YMCA
team and a YMCA official led to the players forming a professional
team and playing for money. In 1898 a group of New Jersey news-
paper sport editors founded the National Basketball League (NBL)
the first professional league."2 In May 1901 several schools and
colleges formed the "New England Intercollegiate Basketball
League". To standardize rules and form regional conferences a
committee was formed in 1915. However, an official championship
tournament was too difficult to realize because of the tremendous
size of the country and various other problems. The first successful
national professional league was the American Basketball League
(ABL). This league lasted from 1925 to 1931. In 1946 another new
professional Basketball league was formed and called the Basket-
ball Association of America (BAA). A further new professional
League was founded, taking the same name as the earlier NBL.
This league is important because of the additional development. In
1937 the first national collegiate tournament was held in Kansans
City.3 In 1939 a group of coaches organized and sponsored the first
"National Collegiate Athletic Association (NCAA)"4 tournament. In
1946 another new professional Basketball league was formed and
called the Basketball Association of America (BAA). Between 1948
and 1950 the NBL-teams joined the BAA and a new three-division
league was formed the National Basketball Association (NBA). In
1950 the NBA reduced its size and established two divisions. In
1967 the American Basketball Association (ABA) was formed and
disbanded in 1976 as several teams joined the NBA. In 1970 the
Eastern and Western conferences were established. In the late
1970s the NBA experienced difficulties when the game was per-
ceived as dull, the ticket sales decreased, the revenue declined, and
television ratings were as low as they had ever been. In March 1979
two players (Larry Bird and Magic Johnson) helped to revive public
1vgl. ,,Das Phänomen ,,Basketball" Erfindung - Begeisterung Verbreitung" Informa-
tionen des Deutschen Basketball Bundes, Berlin, o. J.; S. 26f
2 vgl. http://www.history-of-Basketball.com/history.htm vom 01.07.2004
3 vgl. ebd.
4 http://www.history-of-Basketball.com/amateur.htm vom 01.07.2004
7
interest in Basketball again. In the late 1980s more and more male
collegiate players left college before graduation to enter the NBA
and, due to that, the rookie salary cap was transitive in 1995. In the
1997-98 season NBA owners and players could not agree on rules
regarding a salary cap and the NBA owners instituted a player lock-
out. 1
Structure
Common grounds
Although the game developed significantly different in both coun-
tries, nevertheless some things are quite similar. Popularity is in-
creasing in both countries. Another issue is that Basketball becomes
more and more entertainment oriented and the sport itself shifts
more and more to the background. There are also a few rules that
are the same in Germany and the USA but in both countries the
league has its "All-Star-games". I want start talking about popularity
and then write about the entertainment contains Basketball. For the
topic "Rules", I have a table and finally some information about the
"All-Star games".
Popularity
NBA:
In the USA, Basketball is the most popular sport after football. Al-
most every school and college has its Basketball-court and team. In
addition, inside the towns you see courts where people play with
one another. Nevertheless, not every American plays Basketball.
There are also a lot of people that are interested in watching the
games of the NBA-teams, so that the huge arenas of the teams are
always crowded with people. As an American friend of mine told me
the people are not only interested in NBA-Basketball, they also
watch college-games on TV and people take an interest in watching
them live as well. The teams know how to make money with their
1vgl. http://www.history-of-Basketball.com/history.htm vom 01.07.2004
8
popularity and so all the merchandising products bring them a lot of
money because every fan wants to have a shirt, cap, tie, toothbrush,
key-ring, scarf or something else from "His" or "Her" team. For ex-
ample, "NBA officials project that some $ 3,3 billion worth of li-
censed products will be sold by the time of the 2003-2004 season
concludes."1 That shows how many people are interested in Bas-
ketball and in buying Basketball related products..
BBL:
Basketball is very popular in Germany too. However, it is not possi-
ble to compare these two countries. However, the popularity is in-
creasing. There were 16, 7 % 2 spectators watching the BBL games
more this season than in the year before. Altogether 902,943 spec-
tators watched the games in the 2003/2004 season, that′s an aver-
age about 3,583 spectators per game.3 According to a study of IFM
on the year 2003, Basketball is the most popular sport among the 14
19 and 20 29 year olds and among the 30 39 year olds. Bas-
ketball is the second most popular sport after motorcycle-sports.4
That is something rather surprising because everybody might think
that soccer is the most famous sport in Germany, especially among
the young population, but polls show that this isn′t true. Because of
this increasing popularity, more and more companies firms are in-
terested in sponsoring Basketball. Like this the BBL was able to gain
new sponsors like McDonald′s, OBI, LEGO, Nestlé and CineStar. 5
Basketball as entertainment
The next thing German and American Basketball have in common is
that Basketball becomes more and more entertainment. In the USA
this exist a lot more than in Germany. Nevertheless, it is also pre-
sent in Germany. For example in Germany and America there are
1 http://www.sportsfanmagazine.com vom 04.07.2004
2 http://www.Basketball-bundesliga.de/staticsite/drucken.php?menuid=8 vom
28.06.2004
3 vgl. http://www.Basketball-bundesliga.de/staticsite/drucken.php?menuid=280 vom
28.06.2004
4 http://www.Basketball-bundesliga.de/staticsite/drucken.php?menuid=8 vom
28.06.2004
5 vgl. http://www.Basketball-bundesliga.de/staticsite/drucken.php?menuid=8. vom
28.06.2004
9
professional cheerleaders at every game. In addition, a DJ plays
music at all breaks and during the warming up. Another thing is the
"Coming in" for the team. As the name of every player is announced,
there is a spotlight on each player. In America, there are even very
popular live-acts during the breaks during important games. An-
other part where you can see this development is the merchandis-
ing. Every team sells merchandise and makes a lot of money with
that. What is really shocking is that the NBA is planning to film the
team while they are in the dressing room. That shows that the sport
itself develops more and more into selling and making money.
All-Star games
A great thing for the fan is the next commonality: the so-called All-
Star games. The best players of the league meet and play against
each other. In the USA and in Germany this game takes place at the
midpoint of every season - usually in January or February. These
games really are something special because they only take place
once a year and the fans are able to see all the famous players of
the league from many teams at one single game. In America, these
games taking place since 1951. In Germany they do not have such
a long history.
Some rules
The next Basketball in America and Germany has in common are
some rules. On the figure below, you see the rules that are the
same inside the NBA and the BBL. For the BBL rules, you have to
have a look at the FIBA-cleft at the figure beyond.
10
RULE
FIBA
NBA
Overtime
5 m inutes
5 m inutes
Duration
Length of
15 minutes
15 minutes
Halftime
Shot Clock
24 seconds
24 seconds
Shot Clock Reset
FG attem pt hits FG attem pt hits
rim
rim
Back Court
8 s econds
8 s econds
Violatio n
Game Clock
Las t 2 m inutes
Las t 2 m inutes
Stops After
of 4th period
of 4th period
Successful FG
and overtime
and overtime
Number of
5 (three
5 (three
Players Permitted
defens ive, two
defens ive, two
On Free Throw
offensive)
offensive)
Lane
Jump Ball
Yes
Yes
Legal Alley- Oop
Yes
Yes
Tab. 1: Common Rules1
Current topics
The current topics surrounding American Basketball are more pleas-
ant than those in Germany. From the next season on, there will be a
new team inside the NBA. The Charlotte Bobcats will join the Atlan-
tic Division in the Eastern Conference and play beginning in the
2004/2005 season. In Germany on the other side, the teams have
problems with their licenses and one team even lost its license for
the "1. Bundesliga" and had to leave and go to a lower league. The
"Mitteldeutsche Basketball Club (MBC)" also did not get a license for
the "2. Bundesliga" and so the are not even allowed to play there, so
they have to play in the 3rd highest league from the next season on.
1 http://www.usaBasketball.com/rules/rules.html vom 28.06.2004
11
Differences
Teams/League
The league-structure is completely different in both countries. The
reason therefore is easy to find: The USA is a lot bigger than Ger-
many.
USA
The big country "USA" is split up into two Conferences: the Eastern
and the Western Conference. These two Conferences are further
split again. The Atlantic and the Central Division belong to the East-
ern Conference and the Mid-West and the Pacific Division belong to
the Western Conference.1 This is necessary because of the huge
size of the country. Otherwise, it would not be possible to play a
national championship because of the huge distances. Something
else that is different in American Basketball is the structure of the
leagues and teams. In America, every team plays at any time inside
the NBA. They do not have to leave the league when they have
reached last place. If a team has joined the NBA once it is allowed
to stay there as long as the team wants to. On the other hand, there
are no local clubs like in Germany. In America, the players play for
their college or high school and if they play good enough they pos-
sibly will be picked up at a NBA-Draft, but there are no teams that
are bound to a particular city. On the contrary: if the team-managers
decide to leave the current city to move to another city with a big-
ger Basketball-Centre for example they can leave just as they want
to.
Germany
In Germany, everything is a little bit different. Everything is struc-
tured and starts at small village clubs. You can play Basketball at
different levels. It starts with lower regional leagues and ends with
the "1. Bundesliga" and if somebody is good enough he or she is,
probably allowed to play for his or her country. Every little club has
1 vgl. http://www.Basketball.com/teams.shtml vom 29.06.2004
12
the possibility to play inside the "1. Bundesliga" someday. On the
other side every team that plays currently inside the "1. Bundesliga"
could have to leave it. Reasons therefore could be that the team
only reached a low standing or the club has too little money so that
they lose the license and have to leave the "1. Bundesliga".
Money
The opinion "Sport is sport and money is money" simply is not true
when we talk about Basketball. The conviction that Basketball and
Money do not have anything to do with one another is nothing but
false. The NBA is business at its best and a marketing dream. In
Germany it is the same, however it is not so much about making
money in Germany yet.
NBA:
It all starts with the so called "salary caps". These caps tell every
team how much money they are allowed to spend on the salary of
their players.1 Despite these salary caps the top NBA players today
earn between 13,000,000 and 28,000,000 dollar per year.2 A player
in his first year inside the NBA is called a rookie and earns between
669 and 3,349 dollar in the first season.3 These rookies are the origi-
nal reason why the salary caps exist. In the late 1980s more and
more male collegiate players left college before graduation to enter
the NBA and because of that the rookie salary cap was transitive in
1995.4 Besides the salary caps that tell how much the teams are
allowed to spend on the whole there are also minimum wages that
tell how much a player has to earn. These salary lies between
370.000 and 1.100.000 dollars per year dependent on the years of
service.5 There is another figure that tells something about the
money. This figure is the total team salary. These salaries are be-
1 vgl. http://members.cox.net/lmcoon/salarycap.htm vom 04.07.2004
2 vgl. http://www.insidehoops.com/nbasalaries.shtml vom 04.07.2004
3 vgl. http://insidehoops.com/salaries-rookies.shtml vom 04.07.2004
4 vgl. http://encarta.msn.com/encyclopedia_761571883_3/Basketball.html vom
25.06.2004
5 vgl. http://www.insidehoops.com/minimum-nba-salay.shtml vom 04.07.2004
13
tween 36,5 and 94,5 million dollar per year.1 These earnings come
for example from cable-contracts, tickets, and all the merchandise.
Some people might think that the teams can′t make a lot of money
with the selling of tickets but just think of the Single-Game-Prices.
They lie between 10 240 dollars. Now, combine these prices with
the amount of people watching one game and you have only one of
many different incomes of a NBA team. Not only the teams make
their money with the sport. In addition, the NBA itself knows how to
work economically. For example, there is an own NBA-TV chan-
nel, an NBA restaurant and an own Sport-label that is, by the way,
very successful.
BBL:
Just like I already mentioned it is all a little bit different in Germany.
Everything transpires at a lower level. For example, a Basketball-
player earns about as much as a 3rd class soccer-player in Ger-
many. That means about 2,000 5,000 Euros per month. To get
concrete figures was not really easy for me. I wrote to every single
team in Germany and asked whether they could send me some
material but from most of them, I didn′t even get an answer. There-
fore, I have to trust the statement of one single team and a friend of
mine that played Basketball for an Nuremberg team. Moreover, they
told me, that the players have contracts about how much they earn
and what they get extra. Most of them also get apartments, cars,
and things like that. The income from the teams comes mainly from
sponsors, games, and merchandising. Some sponsors are for ex-
ample the "Deutsche Bahn", "McDonald′s", "OBI", "LEGO", "Nestlé"
and the "CineStar" Group. The BBL got about 450.000.000,00 Euros
from them.2 The Single-Game-Prices lie between 6 and 32 euro.
Public interest
In both countries, the sport itself is very popular. The teams are
building up new arenas and more and more people are watching the
1 vgl. http://www.insidehoops.com/nbasalaries.shtml vom 04.07.2004
2 vgl. http://www.Basketball-bundesliga.de/staticsite.hhp?menuid=8&topmenu=5 vom
28.06.2004
14
games inside the BBL. But of course, in Germany all is a little bit
new and not that grand like inside the NBA.
USA
Tab. 2: Typical Seating Chart1
Last season the NBA outperformed the NFL in merchandise sales
for the first time ever. That shows how popular Basketball in the
USA really is when there are people that buy merchandise for the
amount of 3.5 billion dollars. 2 Also, the huge arenas are a proof for
the popularity of Basketball. The new arena of the Charlotte Bobcats
offers seats for about 18,500 people.3 You can′t compare that with
German arenas.
1 http://www.nba.com/media/bobcats/Seatin_Chart.gif vom 28.06.2004
2 vgl. http://www.sportsfanmagazine.com vom 04.07.2004; auch: SprotsFan Magazi-
ne, 19.05.2004
3 http://www.nba.com/bobcats/charlotte_arena_quick_facts.html vom 28.06.2004
15
Germany
In Germany everything is changing at the moment. For example, at
the 2003/2004 season 16 teams played inside the league and eight
new arenas could be opened. These arenas are multifunctional are-
nas with seats for about 3.000 and 8.000 people.1 The high popular-
ity can also be seen when one considers the number of spectators:
789,062 fans were watching the 242 games last season. This corre-
sponds to an increase of 16.7 % compared with the precede sea-
son.2
Basketball and Media
As you can imagine sport is connected with media because other-
wise the people that aren′t able to watch the games live inside on of
the arenas couldn′t see (or hear) the game or the results of the
game. Connected with media you shouldn′t only think of television.
Also the World Wide Web, radio, special magazines, and last but
not least, the good old newspaper complements the group of media.
But, as we already know it is all a little bit more appearance in the
USA than in Germany. You can see that when you look at the two
main homepages from the NBA and the BBL. The American home-
page is much bigger than the German one. I also have to mention
that they are working on a new look for the German homepage.3
Germany
In Germany, most of the games aren′t even shown on TV but with
some pay-per-view channels it′s possible to watch them. Therefore,
the viewers have to pay and sometimes even have to complete a
contract in which you must pay a special amount of money every
month. Below you can see two illustrations from the BBL how much
Basketball is shown on TV. These illustrations show that only a few
1 vgl. http://www.basletball-bundesliga.de/staticsite/drucken.php?menuid=8 vom
01.07.2004
2 vgl. ebd. vom 01.07.2004
3 vgl. http://www.basletball-bundesliga.de/staticsite/drucken.php?menuid=8 vom
01.07.2004
16
TV-stations show Basketball and not for a very long and you can
see that not that many people watch Basketball on TV.
Tab. 3: Basketball and Media Germany1
USA
In the USA it′s very expensive if you′d like to watch the NBA-games.
But, if you are willing to pay the price you will be able to watch every
single game. For example, you need to rent pay-per-view and there-
fore you further have to pay for every "Non-regular" game like play-
offs or special games. The NBA also owns its own TV-Channel the
NBA-TV and every team has cable-contracts with one of the TV-
Stations. Nevertheless, the people want to watch the games and
therefore they are also willing to pay the prices the stations want.
That shows that also inside that branch Basketball is a good mon-
eymaker.
1 http://www.Basketball-bundesliga.de/ vom 28.06.2004
17
Rules
R U L E
F I B A
N B A
D u r a t i o n o f
F o u r , 1 0 m i n u t e
F o u r , 1 2
G a m e
p e r i o d s
m i n u t e
p e r i o d s
D u r a t i o n
2 m i n u t e s
1 3 0 s e c o n d s
B e t w e e n F i r s t -
S e c o n d a n d
T h i r d - F o u r t h
P e r i o d s
L e n g t h o f
1 5 m i n u t e s
1 5 m i n u t e s
H a l f t i m e
C o u r t L e n g t h
9 1 ′ 1 0 " x 4 9 ′ 2 . 5 "
9 4 ′ x 5 0 ′
S i z e o f L a n e
1 9 ′ 8 . 2 " x 1 9 ′ 0 . 3 "
1 6 ′ x 1 9 ′
T h r e e - P o i n t
2 0 ′ 6 . 1 "
2 3 ′ 9 " ( 2 2 ′
F G D i s t a n c e
i n c o r n e r )
G a m e C l o c k
L a s t 2 m i n u t e s o f
L a s t 2
S t o p s A f t e r
4 t h p e r i o d a n d
m i n u t e s o f
S u c c e s s f u l F G
o v e r t i m e
4 t h p e r i o d
a n d
o v e r t i m e
P l a y e r F o u l
5
6
L i m i t
B o n u s F r e e
5 t h f o u l p e r p e r i o d
5 t h f o u l p e r
T h r o w
( t w o F T s )
p e r i o d ( o n e -
a n d - o n e
o n l y )
T o u c h B a l l
Y e s
N o
O n / A b o v e
C y l i n d e r
C l o s e l y
Y e s ( w h i l e h o l d i n g
N o
G u a r d e d F o r 5
t h e b a l l )
S e c o n d s
N u m b e r o f
T w o ( t h r e e c a n b e
T h r e e
R e f e r e e s
u s e d i n
c o m p e t i t i o n s i f t h e
Z o n e o r h o s t
f e d e r a t i o n w i s h t o )
Tab. 4: Different Rules1
My last point about the Differences is "Rules". As you can see, there
are a few rules that are different inside the NBA and the BBL. For
1 vgl. http://www.usaBasketball.com/rules/rules.html vom 28.06.2004
18
example, the various distances and sizes are interesting. Some
people might say that the Basketball inside the NBA has to be better
than German Basketball because the players there are able to score
"3-points-goals" from a farer distance than the German ones. I think
that′s the opinion of some people and everybody has to think about
that for himself.
19
Literaturverzeichnis
Bücher:
Cremer Leo: Faszination Basketball, Bremerhaven 1991
Carlson Mike: NBA-Basketball: Stars & Stories, Reinbek bei Hamburg 1994
La Feber Walter: Michael Jordan and the new capitalism, New York [u.a.] 1999
Freyer Walter: Handbuch des Sportmarketing, Wiesbaden 1990
Irwin Richard L.: Sport promotion and sales management, Champaign, IL [u.a.] 2002
Trosien Gerhard: Grenzen des Sportkonsums: Sportmarketing, Butzbach-Griedel
2003
Weber Wolfgang: Die wirtschaftliche Bedeutung des Sports, Schorndorf 1995
Zeitschriften:
Basket, 10. Jahrgang 26. Mai 2004, Heft 6/2004
Basket, 10. Jahrgang 07. Juli 2004, Heft 7-8/2004
Internetseiten:
http://www.history-of-Basketball.com
http://encarta.msn.com/encyclopedia_761571883_2/Basketball.html
http://www.usabasketball.com
http://www.basketball-bundesliga.de
http://www.sportsfanmagazine.com
http://www.basketball-bundesliga.de
http://promomagazine.com
http://www.insidehoops.com
http://www.nba.com
http://www.msnbc.com
http://www.usembassy.de
http://www.basketball.com
http://www.sport1.de
http://www.fiba.com
http://www.nadir.org
http://members.cox.net
http://www.oegonlive.com
http://bizjournals.com
http://www.sportsline.com
http://www.basket.de
http://www.wams.de
http://ww.collegian.psu.edu
http://www.nydailynews.com
http://cnnmoney.com
http://trans.sportsline.com
http://www.professionalgambler.com
http://sports.espn.com
http://usatoday.com
http://www.creativemag.com
20
http://www.keepmedia.com
http://www.welt.de
http://www.crossover-online.de
http://www.badketball-bund.de
http://www.wams.de
http://www.zeit.de
Sonstige Materialien:
,,Das Phänomen ,,Basketball" Erfindung - Begeisterung Verbreitung" Informatio-
nen des Deutschen Basketball Bundes, Berlin
21
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