Innovation Management in Mature Business Organisations

von: Malte Sunderkötter

 

Contents

1 Introduction 4

2 What is Innovation Management? 4

3 Organizational Culture and Innovation Management 5

3.1 Leadership Principles for Innovation Management  7
3.2 Establishing Behavioral Norms that Encourage Innovation 8
3.3 Communication  9
3.4 Support Mechanisms for Innovation Management  9
3.5 Organizational Structures 10
3.6 Innovation Networks 11

3.6.1 Functions and Impacts of Innovation Networks 11
3.6.2 Forms of Innovation Networks 12

4 Conclusion 13

References 14

Abstract

Innovation and Entrepreneurship is not only an important issue for new start- up companies but also within well-established big companies and ¯rms. Without invention and innovation, every company will die sooner or later when younger corporations take over markets with better, cheaper or substitutive products and services. Thus, innovation management, understood as being the set of activities that ¯rms undertake in order to yield new solutions within products, production, and administration, is an essential task for matured companies in order to keep their competitiveness. This leads to the question: What determinants of orga- nizational culture have an in°uence on stimulating and promoting innovation in organizations? The main contribution of the proposed paper is a discussion based on topical literature on how a general framework for e®ective innovation management, cus- tomizeable to individual situations and di®erent ¯rms, can look like. Besides the cultural and organizational aspects of innovation management in established ¯rms, the proposed paper will particularly focus on the analysis and evaluation of the concept of innovation networks.

1 Introduction

In times of hyper-competition and di±cult market environments, the need for ¯rms to inno- vate has probably never been greater. According to Drucker (1985), innovation means the skill to create purposefully changes on an \enterprise′s economic or social potential". Thus, inno- vation can be understood as the implementation of a new and possibly problem-solving and marketable idea, practice or material artifact (e.g. a product) which is regarded as new by the relevant unit of adoption and through which change is invoked. Drucker di®erentiates between seven sources of innovation in the main part of his article: (a) Unexpected occurrences, (b) incongruities, (c) process needs, (d) industry and market changes, (e) demographic changes, (f) changes in perception, and (g) new knowledge. Innovation needs to be directed at products, processes, markets, production competencies as well as administrative competencies. Although nobody can be forced to be innovative or creative, there are different approaches of innovation management, which are able to encourage innovational behavior in organizations.

2 What is Innovation Management?

According to Drejer (2002), innovation management consists of ¯ve core activities and prop- erties that together de¯ne it: a) Technological integration: This activity refers to the integration between technologies and the product-markets of the ¯rm and emphasizes the aspect of customer satisfaction with the innovations of any ¯rm. This means, that technology development needs to be integrated with the development of marketable and customized products. b) The process of innovation: This strategic level issue refers to the cross-functional business process of activities that create innovations across the departments of the ¯rm. No single department can be responsible for innovation and, thus, cross-functional are a necessary prerequisite for creating innovation innovations. Resource allocation to innovational projects is necessary to let ideas and innovations grow. c) Strategic technology planning: This activity refers to the planning of technology and/or competence projects with the aim of maintaining a portfolio of technologies and compe- tencies within the organization. d) Organizational culture and change: Innovation is closely related to organizational change. Independently from the size of the organization, innovation will affect the organization

Organizational Culture and Innovation Management

and its environment with needs for new knowledge, new markets, new employees etc. Organizational and strategic change has to accompany upcoming innovation. e) Business and strategy development: Innovation should be seen as a means for creating new and improved business for the company. That is innovation can both drive and be driven by business and strategy development as a critical element of innovation manage- ment. 3 Organizational Culture and Innovation Management According to Tushman and O′Reilly (1997), organizational culture lies at the heart of organi- zation innovation. Organizational culture is de¯ned in many di®erent ways in the literature. We will use the de¯nition of Martins (2003), de¯ning organizational culture \as the deeply seated (often subconscious) values and beliefs shared by personnel in an organization." By this, organizational culture is manifested in the typical characteristics of a company or any other organization. All implicit and explicit assumptions, rules, and norms which are forming these characteristics are maintained in the continuous process of human interaction (which manifests itself in attitudes and behavior). Furnham and Gunter (1993) summarize the func- tions of organizational culture as internal integration (for example, socializing of new members in the organization, creating the boundaries of the organization, the feeling of identity among personnel and commitment to the organization) and coordination (for example, developing new competence and strategies within the organization). Organizational culture that supports creativity and innovation can be associated in the following ways with certain environmental circumstances, strategic approaches, the values and actions of top management, organizational structure and technological cycles, which determine the following described dimensions of organizational culture (Martins 2003):

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