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Airbus Power 8 - Cost reduction program

Das Kostenreduktionsprogramm von Airbus und die Bedeutung für die EU
Business economics - Economic Policy


Author

Michael Kumke
1 Text

Excerpt

Category
Essay
Institution / College
Grade
1,0

University of Gloucestershire
Assignment
The European Business Enviroment
"Airbus' Power 8 ­ Power for Europe ?"
Written by:
Michael Kumke
Set on:
Academic year 2007 / 2008
12.12.2007
University of Gloucestershire / The Business School
The Park
Cheltenham
II
Airbus' Power 8 ­ Power for Europe ?
Agenda
Airbus' Power 8 ­ Power for Europe ? ... 1
Airbus ­ the company ... 1
Cost Reduction Program Power 8 And Its Necessity... 5
The EU's interest in Airbus... 7
Power 8's effect on the EU... 9
Recommendation on policies ... 10
References ... 12
Image Reference ... 14
1
Airbus' Power 8 ­ Power for Europe ?
In times of Globalization and Internationalization major national companies become "global"
in terms of structure, purchase or production. Great "geopolitical" supra national bodies like
the European Union ( EU ) play an important role in terms of regulating trade-traffic or
improving the economic standard for its members. The multinational aircraft manufacturer,
Airbus S.A.S, is a good example to emphasize how corporate goals do not always equate with
EU ideals.
The purpose of this report is to identify those disputes relating to the current cost reduction
program of Airbus called "Power 8". By handling the agenda the lead question will be
discussed. Recommondations in the last part mention proposals concerning political issues in
regional and environmental policy. As a whole this report gives an overview concerning the
disputes of a margin orientated company and the EU with the economic interest of all its
members.
Airbus ­ the company
In 2001 Airbus S.A.S. ( Société par Actions Simplifiée ­ joint stock company ) became the
second largest aircraft manufacturer in the world as an integrated company to the EADS (
European Aeronautic Defence and Space Company ). It is a multinational company, with its
headquarters in Toulouse, which coordinates all activities and controls the progress in all
corporate functions ( e.g. purchase, production, destribution etc. ). Its main actions are
focused on four EU members: France, Germany, UK, Spain ( Airbus online, 2007a ):
France includes four manufacturing sites and three assembly lines. As one of the founder
members France has the biggest number of employees ( 19.500 ). The company's structure
is based on "Centres of Excellence", which means that certain areas are specialised in
particular aircraft components. A new assembly line has been built especially for the A380,
which replaced the Boeing 747 as the biggest passenger plane ( Airbus worldwide, 2007a ).
Germany has an important role in the development and engineering of all aircrafts. Hamburg
2
is the Centre of Excellence for cabin and cargo customisation. They are also the site for the
final Marketing and acceptance of A380s customers in Europe and the Middle East.
Concerning the A380 Hamburg produces complete fuselage sections, which are shipped to
France on a special ferry. Another production line in Stade became one of the world's leading
centres concerning the use of carbon fibre reinforced plastic, which is important to create
advantages against Boeing. With a workforce of 19.250 Germany is the second largest
employer ( Airbus worldwide, 2007b ).
The main contribution of the United Kingdom is the expertise in the design and
manufacturing of wings. The assembling of wings for all Airbus aircrafts takes place in the
UK. However, the wings of the A380 have a single special transport by road and then loaded
onto the ferry to France. The overall workforce in the UK is about 11.500 people ( Airbus
worldwide, 2007c ).
Spain contributes the expertise in weight-saving, composite materials and in innovative
manufacturing technologies. The A 380 profits from new developments in technology and
materials. With a workforce of 300 employees Spain is the smallest employer in terms of the
traditional Airbus EU countries ( Airbus worldwide, 2007d ).
However, non EU members like China, Japan, USA or Russia have become more and more
attractive in terms of working conditions and tax policy. To concentrate on EU issues only the
above presented countries will be looked at closely.
These international collaborations emphasize the multinational thinking of Airbus and
indicate the EU as an important partner in terms of creating attractive general conditions. The
images below give an overview of Airbus and some of the corporate figures, which show
Airbus as one of the biggest aircraft manufacturers in the world.
3
Aircrafts
A
D
E
B
C
Military
A310-300
A330-200
A400M
A-C Taken from:
1. ( Airbus, 2007a )
D Taken from:
2. ( Techno-Science, 2007 )
E Taken from:
3. North Georgia ( 2007 )
Excerpt: 6 of 17 pages -  scroll top


Description

Title:
Airbus Power 8 - Cost reduction program
Subtitle:
Das Kostenreduktionsprogramm von Airbus und die Bedeutung für die EU
Event:
None
Author:
Michael Kumke
Year:
2007
Pages:
17
Archive No.:
V135340
ISBN (eBook):
978-3-640-43268-4
ISBN (Book):
978-3-640-43290-5
DOI:
10.3239/9783640432684
File size:
651 KB
Language:
English

Tags:
Airbus Power8 Airbus Power 8 EU industries Airbus EU EU aircraft Costreduction Kostencontrolling

Quote paper:

Michael Kumke, 2007, Airbus Power 8 - Cost reduction program, Munich, GRIN Publishing GmbH

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