Branding in Politics

The Use of Branding Techniques in Barack Obama’s Presidential Campaign


Term Paper (Advanced seminar), 2011

25 Pages, Grade: 1,0


Excerpt


Table of Contents

Figures

1 Introduction
1.1 Barack Obama: From underdog to President
1.2 Target and purpose

2 Brand Management
2.1 Brand definition
2.2 Brand functions

3 Politicians as brands

4 The brand “Obama”
4.1 Tangible elements of the brand “Obama”
4.1.1 Name
4.1.2 Claim
4.1.3 Logo
4.1.4 The packaging
4.2 Intangible elements of the brand “Obama”
4.2.1 The American Dream
4.2.2 Change
4.3 The role of social media in branding

5 Conclusion

References

Excerpt out of 25 pages

Details

Title
Branding in Politics
Subtitle
The Use of Branding Techniques in Barack Obama’s Presidential Campaign
College
University of Applied Sciences Neu-Ulm
Grade
1,0
Author
Year
2011
Pages
25
Catalog Number
V187821
ISBN (eBook)
9783656114611
ISBN (Book)
9783656114376
File size
2126 KB
Language
English
Keywords
Obama, Politik, Politics, Branding, Election Campaign, elections, communications
Quote paper
Lucie Scholz (Author), 2011, Branding in Politics, Munich, GRIN Verlag, https://www.grin.com/document/187821

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