Excerpt
Table of Contents
Figures
1 Introduction
1.1 Barack Obama: From underdog to President
1.2 Target and purpose
2 Brand Management
2.1 Brand definition
2.2 Brand functions
3 Politicians as brands
4 The brand “Obama”
4.1 Tangible elements of the brand “Obama”
4.1.1 Name
4.1.2 Claim
4.1.3 Logo
4.1.4 The packaging
4.2 Intangible elements of the brand “Obama”
4.2.1 The American Dream
4.2.2 Change
4.3 The role of social media in branding
5 Conclusion
References
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- Quote paper
- Lucie Scholz (Author), 2011, Branding in Politics, Munich, GRIN Verlag, https://www.grin.com/document/187821
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