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The Marketing Plan of Solar Frame in Germany

Marketing Plan - Mix of Photovoltaik


Bachelor Thesis, 2011

59 Pages, Grade: 1,7


Excerpt


TABLE OF CONTENTS

Problem statement

Abstract

1.Introduction

2.External Analyses
2.1 Political Environment
2.2 Market Analyses
2.2.1 Energy market in Germany
2.2.2 Solar Power for Hot Water and Heating
2.2.3 The market size analysis of solar panel industry in Germany
2.2.4 Solar frame industry analysis:

3．Competitor analysis:

4. Five forces analysis

5.Customer analysis
5.1 Customer segmentation:
5.1.1 Segmentation one: installation service companies:
5.1.2 Segmentation two: solar panel companies:
5.2 Customer

6. Internal Analyses
6.1 Joyance industry glances
6.2 Finance performance
6.3 Marketing performance
6.4 SWOT analysis :
6.4.1TOWS Matrix analysis

7. Objective

8. Strategy

9. Conclusion and recommendation

10. Reference

Excerpt out of 59 pages

Details

Title
The Marketing Plan of Solar Frame in Germany
Subtitle
Marketing Plan - Mix of Photovoltaik
College
Highschool of Amsterdam  (HES Hogeschool voor Economische Studies)
Course
Marketing
Grade
1,7
Author
Year
2011
Pages
59
Catalog Number
V189603
ISBN (eBook)
9783656139515
ISBN (Book)
9783656139386
File size
2540 KB
Language
English
Notes
Keywords
Solar Panel, Many companies &factories are rising in China, Marketing, Management, Photovoltaik
Quote paper
Shanshan Ren (Author), 2011, The Marketing Plan of Solar Frame in Germany, Munich, GRIN Verlag, https://www.grin.com/document/189603

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