The Starbucks Brand

Name: The Starbucks Brand
Price: 17.95 EUR
Availability: InStock
Author: Silke Specht
ISBN: 978-3-656-49057-9

Branding

Excerpt

1. Introduction

2. Methodology

3. Theory

4. Brand portrait
4.1 Business strategy
4.2 Brand portfolio
4.3 Brand characteristics
4.4 Starbucks in the market

5. Problems of Starbucks and their solutions
5.1 Lost focus and incorrect decisions
5.2 Increased competition
5.3 Aggressive expansion strategy

6. Conclusion

7. References

8. Appendix

Excerpt out of 23 pages

Details

Title: The Starbucks Brand
Subtitle: Branding
College: University of Southern Denmark
Grade: 1,7
Author: Silke Specht (Author)
Year: 2009
Pages: 23
Catalog Number: V232182
ISBN (eBook): 9783656487654
ISBN (Book): 9783656490579
File size: 782 KB
Language: English
Keywords: Starbucks, Brand, Branding, Marketing, Vermarktung, Kette, Kaffee, international, coffee