Strategic Analysis of Lufthansa's Introduction of Eurowings


Term Paper, 2015

24 Pages, Grade: 1,7


Excerpt


Table of Contents

LIST OF FIGURES

LIST OF ABBREVIATIONS

1. INTRODUCTION
1.1 PROBLEM DEFINITION
1.2 OBJECTIVES OF THE WORK
1.3 STRUCTURE OF THE WORK

2. THEORETICAL PART OF STRATEGIC MANAGEMENT TOOLS
2.1 PEST ANALYSIS
2.2 PORTER'S FIVE FORCES

3. INTRODUCTION OF LUFTHANSA AND EUROWINGS
3.1 ANALYSIS OF STRATEGIC DECISIONS BY LUFTHANSA
3.2 FEASIBILITY OF EUROWINGS WITH PEST ANALYSIS
3.3 FEASIBILITY OF EUROWINGS WITH PORTER’S FIVE FORCES

4. CONCLUSION AND RECOMMENDATIONS

LIST OF REFERENCES

INTERNET SOURCES

ITM CHECKLIST

Excerpt out of 24 pages

Details

Title
Strategic Analysis of Lufthansa's Introduction of Eurowings
Grade
1,7
Author
Year
2015
Pages
24
Catalog Number
V313106
ISBN (eBook)
9783668141384
ISBN (Book)
9783668141391
File size
1414 KB
Language
English
Keywords
Eurowings, LH, Lufthansa, Lufthansa Group, flights, low cost
Quote paper
Maxim Lachmann (Author), 2015, Strategic Analysis of Lufthansa's Introduction of Eurowings, Munich, GRIN Verlag, https://www.grin.com/document/313106

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