Excerpt
Table of Contents
LIST OF FIGURES
LIST OF ABBREVIATIONS
1. INTRODUCTION
1.1 PROBLEM DEFINITION
1.2 OBJECTIVES OF THE WORK
1.3 STRUCTURE OF THE WORK
2. THEORETICAL PART OF STRATEGIC MANAGEMENT TOOLS
2.1 PEST ANALYSIS
2.2 PORTER'S FIVE FORCES
3. INTRODUCTION OF LUFTHANSA AND EUROWINGS
3.1 ANALYSIS OF STRATEGIC DECISIONS BY LUFTHANSA
3.2 FEASIBILITY OF EUROWINGS WITH PEST ANALYSIS
3.3 FEASIBILITY OF EUROWINGS WITH PORTER’S FIVE FORCES
4. CONCLUSION AND RECOMMENDATIONS
LIST OF REFERENCES
INTERNET SOURCES
ITM CHECKLIST
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- Maxim Lachmann (Author), 2015, Strategic Analysis of Lufthansa's Introduction of Eurowings, Munich, GRIN Verlag, https://www.grin.com/document/313106
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