International Marketing: Hotel Industry in China


Term Paper, 2006

11 Pages, Grade: 1,7

Anonymous


Abstract or Introduction

In the modern time of globalisation, companies mostly communicate and work across
cultures. Especially China with its fast economic development has attracted the attention of
the international business community. New businesses in China as well as the number of
business people working there are increasing rapidly. Nevertheless, to understand how to do
business effectively with the Chinese it is essential to be well prepared and to understand
cultural background of negotiations. In this essay, I am going to present some issues of the
cross-cultural management in China on the Catering industry example by using Geert
Hofstede analysis of culture’s dimensions.

Details

Title
International Marketing: Hotel Industry in China
College
Ocean University of China
Course
International Marketing
Grade
1,7
Year
2006
Pages
11
Catalog Number
V68222
ISBN (eBook)
9783638606929
ISBN (Book)
9783638768405
File size
423 KB
Language
English
Notes
The issues of cross-cultural management of the Hotel Industry in China. Hofstede Dimensions, Cultural Differences, etc. Important cultural issues before esablishing business in China (Exp.: Hotel Industry)
Keywords
International, Marketing, Hotel, Industry, China, International, Marketing
Quote paper
Anonymous, 2006, International Marketing: Hotel Industry in China, Munich, GRIN Verlag, https://www.grin.com/document/68222

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