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Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
Authors:
B.Sc. Philip Sipos (Author)
Corinna Nefzger (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper, 2011
Price:
US$ 18.99
