The study recommended that local groundnut chips manufacturers can be successful in this industry if efforts are made on producing quality and consistent products, certify product, and provide attractive packaging and labelling. The use of Google trends will provide an insight on market issues and more money should be spent on social media marketing. Local manufacturers should employ global trade marketing tools such as Globaltrade, Alibaba, Shopify, Ebay, Amazon, to exposure their products to international clients.
The Snack Food industry is a billion dollar investment business. The demand for snack food is high both in local and international market. This provides opportunities for Nigerian investors to tap into this goldmine. This is the sector Nigeria entrepreneurs can leverage on, to create wealth, and reduce unemployment. In the light of this, local chips manufacturer need to be empower with the useful information to take advantage of the existing market opportunities for snack product globally.
To achieve this objective, the researcher conducted an explorative research using primary and secondary data collection method to gain market insight. This was informed by the research objectives based on categorisation that include International opportunity perception, product standardization, regulatory framework, penetration strategies and communication methods for attracting customers.
The researcher conducted a survey among 45 local groundnut chips manufacturer in Abuja, Nigeria and the years of business operation in the export business play important role in using a non-probability sampling method i.e. purposive sampling process.
Table of Contents
1. Introduction
1.1 Problem Statement
1.2 Research Objectives
2. Research Methodology
2.1 Sampling
2.2 Research Design
2.3 Data Collection
2.4 Data Analysis
2.5 Limitation of Study
3. Findings of the study
4. Conclusions
4.1 Summary and Conclusions
4.2 Recommendations
Research Objectives and Focus
The primary research objective is to investigate marketing strategies for the internationalization of locally produced groundnut chips in Abuja, Nigeria, addressing the gap between high local production potential and limited global market penetration.
- Identification of primary international destination markets for Nigerian groundnut chips.
- Evaluation of packaging and labelling standards to meet international requirements.
- Understanding regulatory frameworks for food exportation to the UK and USA.
- Assessment of current market penetration and digital communication strategies used by local manufacturers.
Auszug aus dem Buch
1.1 Problem Statement
The need to add value to many exported crops in Nigeria has become a burning issue among stakeholders. The majority of the crops where Nigeria has comparative advantage are exported in their crude form. This has limited benefit the country is supposed to derive from it and deprived the people to fully benefit from the full potentials of these crops. This trend is worrisome and stakeholders including researchers, policy makers and investors have been innovating on different ways of resolving the challenges. These crops include groundnut, soya bean, sesame, cashew nuts, etc.
One of the method, stakeholders have clamoured for, is the processing of the crops from their primary form to secondary stage. This will give more value to the crop and increase the number of products that can be accessed. For example, processing of groundnut crops will produce groundnut oil, groundnut cake, sludge, and groundnut paste and groundnut chips.
Summary of Chapters
1. Introduction: Outlines the global snack industry trends and defines the problem regarding the lack of value addition and international market access for Nigerian groundnut products.
2. Research Methodology: Describes the exploratory, mixed-methods approach utilizing surveys of 45 manufacturers in Abuja to gather primary data on export practices.
3. Findings of the study: Presents the empirical survey results regarding respondent demographics, business operations, current export destinations, and marketing channel usage.
4. Conclusions: Synthesizes the research outcomes and provides strategic recommendations to enhance international trade performance for local manufacturers.
Keywords
Groundnut Chips, Nigeria, Exportation, International Marketing, Snack Industry, Value Addition, Market Penetration, NAFDAC, SME, Global Trade, Digital Marketing, Food Safety, Packaging, Entrepreneurship, Supply Chain.
Frequently Asked Questions
What is the core focus of this dissertation?
The study examines the global marketing and export potential of locally produced groundnut chips manufactured in Abuja, Nigeria.
What are the primary themes discussed?
The work covers export barriers, product standardization, regulatory compliance, international market penetration strategies, and the role of digital communication.
What is the central research question?
The research seeks to understand how local manufacturers can effectively access and compete in global snack markets through improved marketing strategies.
Which scientific methodology was applied?
The author employed an exploratory mixed-methods research design, utilizing a survey questionnaire administered to 45 local groundnut chip manufacturers.
What does the main body address?
The main body details the methodology, analyzes current industry practices regarding logistics and certification, and evaluates the use of various communication channels for export.
Which keywords characterize this research?
Key terms include international marketing, groundnut chips, export strategy, SME development, and Nigerian agribusiness.
What role does NAFDAC registration play according to the study?
The study identifies NAFDAC certification as a critical, yet often missing, requirement for ensuring product safety and gaining wider acceptance in international markets.
Why is social media highlighted as a significant tool?
The findings indicate that social media is the most accessible and cost-effective platform for local manufacturers to increase visibility and secure international clients.
- Arbeit zitieren
- Monsuru Sodeeq (Autor:in), 2019, Global Marketing of Locally Made Products, München, GRIN Verlag, https://www.grin.com/document/1000698
