Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms?

Term Paper , 2021 , 15 Pages , Grade: 2,0

Business economics - Trade and Distribution

The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon marketplace? With the help of a literature research of theory and practical context, hypotheses were developed, which were examined by means of an expert interview.

Amazon is one of the largest companies in this age. With its marketplace, Amazon can generate the greatest reach in order to reach customers. The problem that retailers currently have to deal with are on the one hand the extremely high fees that you have to pay to Amazon in order to be listed on the market at all and on the other hand the customer-friendly and retailer-unfriendly service from Amazon, especially for complaints and returns, is increasingly no longer acceptable for many retailers. This means that many retailers have to look for alternative sales opportunities in order to remain competitive. However, it is extremely difficult to create such a "simple" and customer-friendly online shop as Amazon or to find an alternative with the same large reach as Amazon.

Table of content

Abstract

Introduction & background

Theoretical Background & Hypotheses Development

Method

Results

Discussion

Bibliography

• College: Private University Schloss Seeburg
• Grade: 2,0
• Author: Manuel Weber (Author)
• Publication Year: 2021
• Pages: 15
• Catalog Number: V1001202
• ISBN (eBook): 9783346377180
• ISBN (Book): 9783346377197
• Language: English
• Tags: Amazon, merchant, Amazon seller, Amazon investigation, merchant investigation