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A Business Model of the Food-Retailer "FreshCo"

Titre: A Business Model of the Food-Retailer "FreshCo"

Dossier / Travail , 2021 , 20 Pages , Note: 1,5

Autor:in: Sina Bayer (Auteur)

Médias / Communication - Relations publiques, Publicité, Marketing, Médias sociaux
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Résumé Extrait Résumé des informations

“Good tools lead to half the work” (Hungarian proverb)

In this context, good tools can be regarded as technical tools. The quote illustrates that the right technical tools can save a great deal of work and according to that costs as well. The primary goal of a retail company is to reduce costs in order to maximize the company's ultimate profit. The increasing price sensitivity of the customers is leading to an intense competitive pressure between all companies. The costs incurred by products offered at a discount must therefore be saved elsewhere, otherwise the profit will be reduced. These points are leading to the fact that the control of cost dynamics and the greatest possible increase in efficiency are becoming more and more important for companies.

Extrait


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Literature review
    • The different innovation areas
    • Systematics of source selection and critical reflection
  • Empirical Research
    • Innovation Paths
    • Current examples
  • Discussion
    • FreshCo's Business Model Canvas
  • Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines the potential for a fully automated food retailer, "FreshCo," in 2030. It explores the feasibility of reducing personnel costs to near zero through the implementation of advanced technology and automation. The paper analyzes the current state of technological innovation in food retail, specifically focusing on robotics and self-service technologies.

  • Technological innovation in food retailing
  • The feasibility of a fully automated retail model
  • The impact of robotics and self-service technologies on retail operations
  • The business model of FreshCo.
  • The potential benefits and challenges of a fully automated retail environment

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction establishes the context for the paper, highlighting the increasing pressure on retailers to minimize costs and the potential of technology to achieve this goal. It introduces the concept of FreshCo., a fully automated food retailer, and outlines the structure of the paper.

The literature review provides a critical analysis of current technological innovations in food retailing. It discusses the role of robotics and self-service technologies in transforming the retail landscape. This chapter explores existing research and studies on the topic.

The empirical research section presents the innovation paths of FreshCo. and provides examples of other companies utilizing similar technological solutions. This chapter examines the practical implementation of automation in retail environments.

The discussion chapter focuses on FreshCo.'s business model canvas, analyzing its key elements and potential for success. This chapter examines the economic viability and potential impact of the proposed model.

Schlüsselwörter (Keywords)

The paper focuses on keywords such as automation, robotics, self-service technologies, food retailing, business model, efficiency, cost optimization, and the future of retail.

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Résumé des informations

Titre
A Business Model of the Food-Retailer "FreshCo"
Université
University of Ulm
Note
1,5
Auteur
Sina Bayer (Auteur)
Année de publication
2021
Pages
20
N° de catalogue
V1002941
ISBN (ebook)
9783346412065
ISBN (Livre)
9783346412072
Langue
anglais
mots-clé
business model food-retailer freshco
Sécurité des produits
GRIN Publishing GmbH
Citation du texte
Sina Bayer (Auteur), 2021, A Business Model of the Food-Retailer "FreshCo", Munich, GRIN Verlag, https://www.grin.com/document/1002941
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